Introduction ………………………….……………………………………….……3 Industry analysis ……………………………..………………….……...…......4 Competitors strategy ……………………….……………………………………. Microsoft – A differentiator………………………….…......7 Sony – A differentiator ……………………….…………………9 Analysis of competition………………………………………………………11 Nintendo’s strategy …………………………………..……………………….14 SWOT ………………………….…………………………………………………….17 Recommendations …………….………………………………………………18 References ……………………………..………………………………………….20 Introduction The first video
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SWOT is acronym for Strength‚ Weakness‚ Opportunity‚ Thread. In Essence a SWOT analysis is geared toward predictability of obvious and hidden factors that may influence the outcome of marketing and sales. In terms of gaming industry‚ Microsoft‚ Sony‚ and Nintendo with their respective hardware’s MS Xbox 360‚ PS 3 and Nintendo Wii illustrate the first tier competitors in U.S. as well as globally. Microsoft Xbox 360 Strength: • Integration of next generation DVD players i.e. HD technology
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global sales exceeded 800‚000 mark for the first time. Available: http://paper.people.com.cn/gjjrb/html/2011-12/22/content_981678.htm. Last accessed 20th Aug 2012. 5. Kokemuller‚ N. (2012). Relationships between PEST and SWOT. Available: http://smallbusiness.chron.com/relationships-between-pest-swot-10083.html. Last accessed 22th Aug 2012. 6. Lyndon‚ N. (2010). Skoda has the last laugh. Available: http://www.telegraph.co.uk/motoring. Last accessed 13th Aug 2012. 7. Skoda. (2012). Why choose Skoda. Available:
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INSTITUE OF INTEGRATED LEARNING IN MANAGEMENT COMPETITOR REPORT SUBMITTED TO: SUBMITTED BY: Dr. MAYANK DHAUNDIYAL KRITIKA SHARMAMr. VIVEK BAJPAI MALAY MONDOL MADHURI ADHIKARI KUSHAGRA VARSHNEY ACKNOWLEDGEMENT Apart from the efforts our group‚the success of any report depends largely on the encouragement and guidelines of many others. We hereby take this opportunity to express our profound sense of reverence and gratitude to the people who have
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PART II – INDUSTRY ANALYSIS Principles of Marketing The Video Game Industry – Sony PlayStation 4 Submitted by: Dullano‚ Jastine Febrero‚ Benjamin Gazmen‚ Dandrei Gomez‚ Charles Lazaga‚ Lloyd Paz‚ Timothy of 2-CAC Submitted to: Prof. Ernesto Arpon The Industry The video game industry is considered to be the biggest form of entertainment. In a global scale‚ it outmatches the TV‚ Music‚ and Film industries. Because video games are this popular‚ governments
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http://highered.mcgraw-hill.com/sites/dl/free/0073529931/782262/Chapter03.pdf 1. PEST Analysis:Political Factors:The laptop and PC industry is expected to grow at a faster rate in developing countries comparedto the developed countries. Therefore‚ changes in government policies in developing countrieslike India and China can affect the potential growth rates in their markets. For instance‚ theremoval of import duties on laptops in India in 2005 was one of the factors that resulted in agrowth of
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Introduction Trying to break out onto the Asian economy sounds like its all sunshine and rainbows‚ with the high GDP growth‚ the booming economy and high young population numbers. But with all the different nationalities‚ societies‚ cultures and ethnic groups it may be one of the most complicated economies to tap into. With such diversity all around Asia‚ it is very difficult to find/create a niche market that would be suitable to sell your product to. Sony broke out onto the scene in 1979 providing
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Nintendo has pursued a fundamentally different strategy and business model with the Wii console than that of its competitors‚ the Microsoft Xbox 360 and Sony PlayStation 3. The heart of Nintendo’s strategy was the assumption that consoles do not necessarily require leading-edge power and performance. This is a radical stance since the gaming industry traditionally competed on technological performance‚ graphic quality‚ and game realism: factors valued primarily by die-hard gaming fans. Nintendo shifted
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political interference. Whether they are internal or external driving forces‚ one thing is certain for both. Change will occur! A company must be cognizant of these changes‚ flexible‚ and willing to respond to them in an appropriate way. So here SWOT and PEST analysis can help. In my case i took my workplace as an example which is named Mojos Spanish Tapas Restaurant. In effect‚ what a SWOT Analysis does is show how mojos is‚ or will be‚ placed in the current market‚ and how well it will be able to
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PEST Analysis: Definition‚ Examples & Templates by Chad Brooks‚ BusinessNewsDaily Contributor | November 22‚ 2013 11:03am ET In addition to the industry factors that can affect a company’s performance‚ there are also a number of outside factors that play a role in how successful businesses can be. In order to determine how big a role those external factors play‚ many organizations conduct a PEST analysis. PEST is an acronym for political‚ economic‚ social and technological. A PEST analysis
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