communications devices. One product in particular is the PlayStation 4. The PS4 is the most recent of Sony’s gaming consoles and since its release at the end of 2013 has sold 7 million units (Plafke‚ 2013)‚ raking in 45 billion dollars of revenue for Sony (n4g‚ 2014). The aim of this report is to assist Sony in identifying markets that they have the potential to enter. The report will include a situational analysis on Sony’s most recent product‚ the PlayStation 4. Through looking at the company’s current market
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Cameron Williams Professor Moquet English 1A July 8‚ 2013 Playstation 4 vs Xbox One The year 2013 marked the new era of video game consoles. Sony and Microsoft‚ two heavyweight entertainment companies that are both fighting for the title of the best console. In one corner you have Sony’s Playstation 4 and in the other sits Microsoft’s Xbox one. Both of these are next generation consoles that use the latest technologies to give the gamer a better feel for the game that he or she plays.
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million homes worldwide by the end of 1999. Its “Open design” encouraged the efforts of o utside developers‚ resulting in almost 3‚000 different games that were compatible with the PlayStation. It too featured 32-bit graphics that appealed to older audience. As a result‚ at one time‚ more than 30 per cent of PlayStation owners were over 30 years old. Nintendo 64 was introduced in 1996 and had eye-popping 64-bit graphics and entered in more than 28 million homes by 1999. Its primary users were between
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Shivam Patel Beth McCall Eng-111 April 14 2016 Battles of Consoles Almost 3 years ago Microsoft and Sony released major games consoles‚ Xbox and PlayStation. What are the differences in these two major consoles? A lot of people will ask that question when they see the Xbox one and PlayStation 4. These two consoles are rivals that will have many differences to show how much advantage one have over the other. The Xbox one and Ps4 are very different‚ for example‚ the way the controller layout‚ the console
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Consumer Behaviour Assignment -2012-13 PlayStation 3 Sony Rahul Pandit M.A. Advertisement & Marketing 200735024 CONTENT No. | Particulars | Pg.No. | 1. | Company Introduction. | | 2. | Product Introduction. | | 3. | The Perceptual Process. | | 4. | Attitude; The Functional Theory Of Attitudes. | | 5. | Need & Behaviour; Need Recognition Process. | | 6. | Conclusion. | | Company Introduction Sony Corporation is a Japanese multinational conglomerate
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SWOT is acronym for Strength‚ Weakness‚ Opportunity‚ Thread. In Essence a SWOT analysis is geared toward predictability of obvious and hidden factors that may influence the outcome of marketing and sales. In terms of gaming industry‚ Microsoft‚ Sony‚ and Nintendo with their respective hardware’s MS Xbox 360‚ PS 3 and Nintendo Wii illustrate the first tier competitors in U.S. as well as globally. Microsoft Xbox 360 Strength: • Integration of next generation DVD players i.e. HD technology
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PART II – INDUSTRY ANALYSIS Principles of Marketing The Video Game Industry – Sony PlayStation 4 Submitted by: Dullano‚ Jastine Febrero‚ Benjamin Gazmen‚ Dandrei Gomez‚ Charles Lazaga‚ Lloyd Paz‚ Timothy of 2-CAC Submitted to: Prof. Ernesto Arpon The Industry The video game industry is considered to be the biggest form of entertainment. In a global scale‚ it outmatches the TV‚ Music‚ and Film industries. Because video games are this popular‚ governments
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Introduction Trying to break out onto the Asian economy sounds like its all sunshine and rainbows‚ with the high GDP growth‚ the booming economy and high young population numbers. But with all the different nationalities‚ societies‚ cultures and ethnic groups it may be one of the most complicated economies to tap into. With such diversity all around Asia‚ it is very difficult to find/create a niche market that would be suitable to sell your product to. Sony broke out onto the scene in 1979 providing
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Running Head: PLAYSTATION NETWORK DATA LEAKAGE 1 PlayStation Network Data Leakage: One of the Largest Data Security Breaches in History Heng Sue Chin 2012551219 The University of Hong Kong Author Note‚ This paper was prepared for CCST9029 Cyberspace Crime: Technology and Ethics‚ taught by Dr. K.P. Chow‚ tutored by Ms. Vivien Chan. PLAYSTATION NETWORK DATA LEAKAGE 2 Abstract PlayStation Network‚ known as PSN‚ is a free online platform for users to
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Strengths and Weaknesses of Sony Sony Corporation commonly referred as Sony‚ is a Japanese multi-national company. It’s Headquarters is in Tokyo‚ Japan. The company’s main focus is on electronics‚ games‚ entertainment and financial service sectors. Sony’s history goes as far back as 1946‚ as an electronic shop in a departmental store in Tokyo. It was started by Masaru Ibuka and had a total of eight employees. The next year he was joined by his colleague‚ Akio Morita. They founded a company called
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