Peapod Online Grocery Case Analysis Abstract This paper explores Peapod Online Grocery (2008) and its possibilities for success and failure based on several types of consumer behaviors. Most analysts do not expect the online grocery business to become more popular than the 8 to 10 percent of consumers that are estimated to purchase their products online. Parkinson‚ one of the founders of Peapod could not disagree more. “He states that this strategy can leverage the buying power of Ahold
Premium Grocery store Grocer Safeway Inc.
President: John A. Lederer Industry: Grocery Stores Position: Market leader in Canada (24th largest in world) Strategy: - Drive costs down (through size and operational efficiencies) - Differentiate its products and stores (using its own brand/private brands and multi-format stores) Industry Overview: - Food retailing was a $66.8 billion business in Canada in 2002. - Grocery retailers occupied 4 of the 10 top retailer rankings in Canada in 2002. - Canada grocery stores co-operate on the supply
Premium Supermarket Grocery store Safeway Inc.
Publix Super Markets‚ more commonly known as Publix was founded in 1930 by George W. Jenkins. The grocery chain is an employee owned‚ privately held company. In 2009‚ Publix was ranked ninth on Forbes’s list of America’s largest private companies and number 99 on the Fortune 500 list of all U.S companies for 2010. Publix operates in five states in the southeast‚ Florida‚ Georgia‚ South Carolina‚ Tennessee and Alabama‚ with its headquarters in Lakeland‚ Florida. The company employs over 140‚500 people
Premium Supermarket United States Wal-Mart
within a grocery store depending on what variables they come in with. I currently work in a grocery store with people coming in every minute varying from large groups to a party of one. I wondered why people came in groups or why they came alone. If they came in a group they were often family or it was filled with a few friends. Some people come alone because they possibly have nothing to cook for dinner so they stop by the grocery store to pick a few things to serve‚ or some people find grocery shopping
Premium Grocery store Safeway Inc.
Proposal to Conduct Grocery Store Service Preference Research Prepared for: Clifton’s Grocery Store Prepared by: June 2009 Objectives The overall objective of this study would be to distinguish what customers want in a grocery store. Questions to be addressed include: Which of the competitors provides the best value for select goods? What are the prices of those select goods? What services would customers desire in a full service grocery? Study Design
Premium Grocery store Marketing Grocer
mounting losses • The company was reportedly losing money in five of the markets it served • It’s partner-based business model entailed too high a cost structure for the company to achieve profitable growth Key Success Factors of the Online Grocery Business • Online sales must 100% secure to maintain customer loyalty • Companies must strive for lower cost of products being sold • Ample marketing skills and resources – Favourable brand name - Favourable
Premium Grocery store Supermarket Safeway Inc.
policy” (6)‚ A&P by John Updike‚ a short story centered on conformity and an adolescent named Sammy claiming his independence. The grocery store represents a box that cages Sammy in and prevents him from experiencing a maturing phase in his life. The every day ritual of the store is “empty” (4) and everyone usually has “nothing much to do” (4). The grocery store never really changes and is a bit of a “Crummy” (6) place to be as customers are as boring as “sheep” (6). Sammy has accepted the bore
Premium Grocery store John Updike
the grocery on the way home. “OK‚” you say‚ though the errand doesn’t exactly fill you with anticipation or excitement. It might if you had a Wegmans on your way home‚ however. Shopping at Wegmans‚ a privately held chain of 67 grocery stores in New York‚ Pennsylvania‚ New Jersey‚ and Virginia‚ is viewed as a fun event—so much so that the company received over 3000 letters from around the country trying to persuade the chain to expand to new cities. Wegmans understands that successful grocery stores
Premium Grocery store
Using the SERVQUAL Model to assess Service Quality and Customer Satisfaction. An Empirical study of grocery stores in Umea. Authors: Chingang Nde Daniel Lukong Paul Berinyuy Supervisor: Sofia Isberg Student Umeå School of Business Spring semester 2010 Master thesis‚ one-year‚ 15 hp Abstract Service quality and customer satisfaction are very important concepts that companies must understand in order to remain competitive in business and hence grow. It is very important
Premium Supermarket Grocery store Safeway Inc.
self-reported oldest family-owned chain of supermarkets in Houston‚ Texas‚ which can be traced back to rice Boulevard‚ 1937. Although Rice Epicurean was a relatively small player within the Houston grocery industry‚ it tried to compete with the larger chains by maintaining a rich inventory of typical grocery store items as well as gourmet products‚ chef-prepared foods‚ high-quality bakery products‚ and full-service meat departments. Rice Epicurean engaged in home delivery‚ and announced its new Home
Premium Customer service Grocery store Service