& Company Overview: Nescafe is a brand of instant coffee made by Nestle. The name is a combination of the words "Nestle" and "cafe"‚ in which “Nes-” means magic and “-cafe” means coffee. Nestle’s flagship powdered coffee product was introduced in Switzerland on April 1‚ 1938 after being developed for 7-8 years by Max Rudolf Morgenthaler‚ a Swiss food chemist considered to be inventor of Nescafe. Nescafe’s roots can be traced back to the 1930s. In the United States‚ the Nescafe name was used on its
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Maggi seasonings‚ pasta and mayonnaise‚ and Smarties candies. Nestlé’s Instant Drink Division produced and sold Nescafé‚ Nestea‚ Milo‚ Coffee Mate and Milkmaid powdered milk. Nestlé Philippines is ranked number 10 among Nestlé subsidiaries worldwide and number 3 in Asia-Pacific‚ behind Japan and Australia. Nestlé is the only foreign-owned coffee producer in the Philippines. Nescafé –already a household name in the Philippines needs to respond to major changes in the environment. Competing brands
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product. (Annual Report‚ 2011) NESCAFE is one of the leading and most popular brand under the umbrella of Nestle‚ it facilitates good flavor‚ provide natural goodness with convenience. This is one of the successful brands of Nestle and built with carefully pocked coffee beans which provide different aromas and deliver unique experience to the consumer. By launching new product like NESCAFE green and by the help of innovation in the existing product like NESCAFE Dolce Gusto‚ company can improve
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INDUSTRY BACKGROUND I. A. About the Industry Coffee is a brewed beverage with a distinct aroma and flavor‚ prepared from the roasted seeds of the Coffea plant. A coffee plant is usually a bush or small tree that grows to 10-12 feet (although it can grow up to 32 feet) and can produce coffee beans for decades. It can live for between 60 and 70 years. It can take up to four years for a coffee tree to reach maturity and bear fruit. The English word coffee originates from the Arabic word ‘kaweh’ meaning
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placement and promotions of Nestle. Types of Demand Products - There are 4 different strategic business units within Nestle which are used to manage various food products. 6 Advantages of Segmentation Beverages – One of the most known coffee brands Nescafe‚ belongs to the house of Nestle and is one of the cash cows for Nestle. However‚ it is not the biggest cash cow. Nestle has a worldwide distribution and has many different variants. Looking at India‚ Nestle has also launched Nestea. Milk and Milk
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Instant coffee‚ or soluble coffee‚ which is a beverage in liquid form made from coffee and can be soon reconstituted by adding water‚ has been a popular product for decades (Allwords‚ n.d.). People has gradually become so used to drinking instant coffee that some even did not know what the fresh-brewed coffee tastes like which was found as a result of tastes tests made by at least one manufacturer (Stacey‚ Blachford & Cengage‚ 2002). It would seem that the innovation of instant coffee could make
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NESTLÉ’S CURRENT SCENARIO Nestle India has an excellent understanding of the local market and has launched products that meet the tastes and needs of the local population. The majority of its products currently cater to urban Indians and the company is progressively expanding its reach into rural areas as the country’s per capita income grows. According to Nestle India ‘At Nestlé India we make big investment in people‚ they are our top priority. For us‚ our people are the key drivers for our success
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Ovaltine‚ Vi-Co‚ Nescafe. Horlicks and Ovaltine is a malted milk hot drink. It is made from malted barley and wheat flour. It comes with different taste and smell compared with Milo which is made from chocolate. It served as a beverage same with Milo and fortified with vitamins and minerals. Vi-Co is commonly known as the straight competitor to Milo. It serves the same hot chocolate milk as Milo. Nescafe serves different kinds of coffee. They start with coffee powder like Nescafe Classic‚ Gold and
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Competitive Landscape The two primary coffee brands in India are Bru by Hindustan Unilever and Nescafé by Nestlé India. Bro - retail volume share of 30% ‚ Nescafé-15%. Bru Roast & Ground - fresh ground coffee sales‚ Volume share of 26% Nescafé’s Classic and Sunrise – Instant Coffee 53% of retail value sales in 201; Bru (41%). Illy and Lavazza are the premium coffees in India. Bru and Nescafé offer differently priced products which cater to low price and premium tastes. Data Trends
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INDUSTRY PROFILE Confectionery in India Reference Code: 0102-0710 Publication Date: November 2011 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com India - Confectionery © Datamonitor. This profile is a licensed product and is not to
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