BCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll No. 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial & Management Studies. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970’s. It is a well known tool for a marketing manager. It is based on the observation that a company’s business units can be classified into four main categories based on combinations of market growth
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around 230‚000 people working in more inan 84 countries with 466 factories and with sales representativesin at least another 70 countries. Many of its brand names areworld familiar: Nescafé‚ Nido‚ Maggi‚ Polo‚ Smarties‚ Milo‚ Perrier‚Friskies‚ KitKat‚ Crunch….Some of its products have brokenrecords: 3‚000 cups of Nescafé are consumed every second. andKitKat merited an entry in the Guinness Book of World Records asthe world ’s best-selling chocolate bar with 418 KitKat fingerseaten every second around
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Federica Galfo M38/000789 Stefano La Cognata M38/000799 Tetyana Koptyayeva M38/000695 BLUE OCEAN STRATEGY Chan Kim and Renée Mauborgne “ Blue Ocean strategy” “How to create uncontested market and make competition irrelevant” BLUE OCEANS = unknown market spaces with few competitors Blue Ocean strategy VALUE INNOVATION (Differentiation) = Search for “Blue Oceans” • Exploring non customer groups • Challenging the industry’s strategic logic FOUR ACTIONS FRAMEWORK Key questions a company should
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like Nescafe‚ Maggi and Cerelac. These brands are almost generic to their product categories. Product innovation - The company has been continuously introducing new products for its Indian patrons on a frequent basis‚ thus expanding its product offerings Weakness: Exports – The company’s exports stood at Rs 2‚571 m at the end of 2008 (11% of revenues) and continue to grow at a decent pace. But a major portion of this comprises of Coffee (around 67% of the exports were that of Nescafe instant
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This Euromonitor market report provides market trend and market growth analysis of the Coffee industry in Philippines. With this market report‚ you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections. The Coffee in Philippines market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes
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Awareness and Perception of Coffee Brands in Nagpur BY Akshita Garg - 2013020 Angad Singh - 2013030 Ankit Agarwala - 2013034 Anshita Arora - 2013043 Ashish Malik - 2013053 Submitted To Professor (Dr) R K Jena Business Research Methods (BRM) Institute of Management Technology‚ Nagpur‚ India 18.3.2014 ACKNOWLEDGEMENT We wish to appreciate and thank the Board of Post Graduate Studies of the Institute of Management Technology for giving us the opportunity to take this course
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Course Title: Principals of Marketing (MKT 101) Prepared For Kashfia Ahmed Senior Lecture Department of Business Administration East West University Prepared By Name of Students ID JahidHasanRajib F M AlifHossain 2010-3-13-059 2010-2-10-096 Nabila Kamal IshratAshrafi 2010-1-10-177 2011-1-10-439 Samira Mostafa Samia Sultana 2010-2-10-345 2010-3-10-039 Program : Bachelor of Business Administration (BBA) Semester : Spring-2011 Course Name : Principal
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failure is not always available. Details of some of the advergames used are given below 1. Company: Nescafe - India Contests2win (C2W) was given a brief to create an advergame to create a connection between coffee and the rejuvenation of the mind. The consumers must want to come back for their daily "fix" of coffee in the real as well as the virtual world‚ they should want to savor Nescafe in real as well as the virtual world. The Game: In this game everyday words were "stirred" to jumble them
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India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ‚ MAGGI‚ MILKYBAR‚ KIT KAT‚ BAR-ONE‚ MILKMAID and NESTEA its products range from syrups‚ Nestlé milkmaid‚ ice-cream‚ jams‚ honey‚ candies‚ Nestlé fresh and natural dahi‚ Nestlé slim milk‚ Maggi sauces‚ Maggi pizza mazza‚ Maggi pichkoo‚ Nescafe cappuccino‚ Nescafe sunrise‚ Nescafe Munch‚ Nestlé milo smart plus‚ Nestlé iced tea with green tea etc. Nestle India Limited is the market leader
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A Report on Training and Development Process in Nestle Bangladesh LTD. Executive Summary: Nestle is the world’s largest food group‚ not only in terms of its sales but also in terms of its product range and its geographical presence: Nestlé covers nearly every field of nutrition: infant formula‚ milk products‚ chocolate and confectionery‚ instant coffee products‚ frozen ready-made meals‚ mineral water etc. Nestle also a major producer of pet food.Nestle management provided their employees functionally
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