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    Nike Going International

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    Matthew Selle Professor Li Global Business Project Spring 2012 Nike We decided to choose Nike as our company for this global business project. Nike is ranked 135 in the fortune 500-company list. Nike is the number one sports shoe company in the United States. In the US Nike dominates 35 percent of the sports shoe market‚ it also holds one of the most recognizable logos in the world‚ the Nike Swoosh. The majority of Nikes customers‚ over 50% purchase their merchandise for things other than sporting

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    Nike Case Study

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    in the stocks of Nike for the fund that she manages. • Ford should base her decision on data on the company which were disclosed in the 2001 fiscal reports. While Nike management addressed several issues that are causing the decrease in market sales and prices of stocks‚ management presented its plans to improve and perform better. • Third party sources also gave their opinions on whether the stock was a sound investment. WACC CALCULATION: Cost of Capital Calculations: Nike Inc Cohen calculated

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    Advertising and Nike Brand

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    NIKE+FuelBand | Regan Gaenzle & Nate Henderson | Gaenzle‚ Regan E | Appendix: Page # * Existing ads 2 * History * Current Marketplace Performance * Competitors * Current Advertising Strategy/Analysis * New Advertising Strategy * Copy Platform * Creative Brief * Consumer Profile * New Advertisement (2) * New Radio Advertisement (2) * New Television Advertisement (2) * Free Choice (2) * Advertisement

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    Nike Ethical issues

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    Area: An organisation ’s corporate social responsibility policies‚ including business ethics‚ and their impact on business practice and key stakeholders Title: How does Nike reconcile the need to minimise the cost of manufacturing with the need to meet the ethical and social expectations of its customers? By WORD COUNT Research Analysis Project – 6224 words (minus table) CONTENTS Page CHAPTER 1: INTRODUCTION 1.1 Introduction 3 1.2 Project Aim

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    2011 Veronica Creamer‚ Alex Hohmann‚ Adam Holcombe‚ & Ian Swapp “THE IDEA WAS GENIUS‚ really.” TOMS Shoes has provided one of the most innovative business ideas the early 21st century has seen. Through the “One for One Movement”‚ TOMS has ushered in a truly altruistic business model which cannot be ignored by the broader consumer goods industry. By describing what TOMS Shoes is‚ why it is important‚ how the One for One idea originated and evolved functionally‚ and the business model utilized

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    Nike Case Study

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    HITTING THE WALL: NIKE AND INTERNATIONAL LABOR PRACTICES Jeff Ballinger is a labor activist since high school who believes that any company should have a significant obligation towards even its lowliest workers. While being assigned to run AAFLI (Asian-American Free Labor Association) he was charged to investigate labor conditions in Indonesia plants and study minimum wage compliance by American companies. He chose Nike as his main target in effort to change labor conditions in manufacturing

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    Burberry Plc Research Report

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    Burberry PLC Equity Research Report Applied Financial Research Weihan Wong CID 00607866 August 2010 Client Specification The client is either a retail or institutional investor seeking to gain an in-depth insight into the profile‚ valuation‚ price‚ risks and growth potential of the equity of the specified company Burberry PLC. The client would expect an analysis of the firm’s business activities‚ its strategy and its future growth drivers. He would also expect a detailed analysis of the firm’s

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    Marketing communication of NEXT plc Retail outlets and emailing influential people on the product’s behalf similar developments are likely to continue in the future whereby consumer targets become active participants in the design and implementation of marketing communication efforts. In order to respond most effectively and efficiently to changing world‚ marketers must have a clear understanding and accurate picture of the directions those changes are taking. Such a picture cannot emerge without

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    Marketing Greggs Plc

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    [Online]. Available at: http://www.bbc.co.uk. (Accessed: 6 January 2015). Entrepreneur‚ (2015) Positioning Definition | Small Business Encyclopedia. [Online]. Available at: http://www.entrepreneur.com. (Accessed: 8 January 2015). Greggs Plc.‚ (2013) Greggs plc Annual Report and Accounts 2013. [Online]. Available at: http://corporate.greggs.co.uk. (Accessed: 4 January 2015). Greggs The Bakers‚ (2015) Greggs Rewards - Greggs. [Online]. Available at: https://www.greggs.co.uk. (Accessed: 6 January 2015)

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    Nike Case Study

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    months. In 2000‚ it earned a return of 20.7% while the S&P 500 fell 10.1%. At June 2001‚ NorthPoint Group’s return stood at 6.4% while the S&P 500 stood at -7.3%. Nike‚ Inc. is an American multinational corporation which is founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight and officially became Nike‚ Inc. on May 30‚ 1978. The company is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services

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