ATENEO DE MANILA UNIVERSITY John Gokongwei School of Management MARKETING 102 COURSE PACK Enrico C. Osi‚ MBA (AGSB)‚ PGD (Monash) Table of Contents Course Syllabus Marketing Defined Business Environment Objectives Business Portfolios Strategies 13 Growth Strategies Market Segmentation Competitor Analysis Customer Analysis Demographics Psychographics Behavioral Market Positioning Methods of Data Collection Importance of Information Types of Business Organizations Small and Medium Enterprises Setting
Premium Marketing Marketing research
GAWAD KALINGA A Research Paper Presented to Professor Alex Lazo Department of Social Sciences and Humanities San Beda College In Partial Fulfillment Of the Requirements in SOCAN Sociology and Anthropology in the Philippine Business Environment Presented by: CALING‚ Michael Allan M. _______ ------ ------- _____ March 2‚ 2011 GAWAD KALINGA Gawad Kalinga (GK)‚ which means to "give care" in Filipino‚ is officially known as the Gawad Kalinga Community Development Foundation
Premium Philippines Community Poverty
CHAPTER 1 PROBLEM AND ITS SETTING 1.1Introduction At the present time‚ it is commonly thought that new technologies can strongly help in education. In young ages especially‚ children can use the huge interactivity of new media‚ and develop their skills‚ knowledge‚ perception of the world‚ under their parents monitoring‚ of course. In no way traditional education can be replaced‚ but in this era of fast technological
Premium E-learning Smartphone Market research
DESCRIPTION OF BUSINESS LOCATION OF THE OFFICE The location of my business is in Malanday Marikina City because the owner of the business is a resident of Malanday Marikina City. I am currently renting a place in Malanday to put up my rice business. COMPANY HISTORICAL BACKGROUND SM’s Rice Trading is a newly business LEGAL STRUCTURE AND OWNERSHIP SOLE PROPRIETORSHIP The sole proprietorship is the simplest business form under which one can operate a business. The sole proprietorship is
Premium Balance sheet Rice Generally Accepted Accounting Principles
MANILA ELECTRIC COMPANY AND SUBSIDIARIES NOTES TO CONSOLIATED FINANCIAL STATEMENTS 1. Corporate Information Manila Electric Company or MERALCO‚ holds a congressional franchise under Republic Act or RA No. 9209 effective June 28‚ 2003. RA No. 9209 grants MERALCO a 25-year franchise valid through June 28‚ 2028 to construct‚ operate‚ and maintain the electric distribution system in the cities and municipalities‚ and barangays in the provinces of Batangas‚ Laguna‚ Pampanga‚ and Quezon. On October
Premium Asset Balance sheet Generally Accepted Accounting Principles
DASMARIñAS CITY SOCIO-ECONOMIC PROFILE A. HISTORICAL BACKGROUND The town of Dasmariñas started as a barrio of Imus‚ and in 1967 it was made as an independent municipality. The Spanish Government named the town Perez Dasmariñas in honor of the Spanish Governor General of the islands from 1590-1593. 250 Chinese oarsmen whom he had hired to work murdered him. His son‚ Don Luis Perez Dasmariñas‚ also lost his life in the hands of the Chinese in 1603. Perez Dasmariñas was formerly a “visita” of
Premium Metro Manila Land use planning Cavite
126-137_Q4_Ayala_V5 8/20/02 4:24 PM Page 126 THE 126 McKinseyQuarterly I N T E RV I E W A case for the family-owned conglomerate Ken Gibson The president and CEO of the Philippines’ largest and most conservative family conglomerate expounds on the value of financial discipline‚ trust‚ and good governance in a volatile market. T he Philippines would seem to be an unlikely place to find perspec- tives on management and governance. Hit hard by the 1997 Asian crisis
Premium Philippines Ayala Corporation
Links: s E4200 | 7‚590.00 | 1 | 7‚590.00 | PLDT myDSL Xperience 999 | 999.00 | 1 | 999.00 | Web Domain | 2‚000.00 | 1 | 2‚000.00 | 10M Cat5E Ethernet Cable | 120.00 | 2 | 240.00 | Total | | | 10‚829.00 | | | | | | | Total Infrastructure Cost | 98‚062.58 |
Premium Customer service Marketing Customer relationship management
PROJECT IN ENGLISH 11 Prepared By: Raymond Joseph E. Belgica 11 W5-St. Martin De Porres Prepared for: Ms. Annie D. Manzo English 11 Facilitator TABLE OF CONTENTS TITLE PAGE Lesson 10 I. Formal Essay High school should be extended to five years 1 II. Narrative Essay Biggest Disappointment 2 Lesson 11 I. Expository Essay Business and Finance: Generate Money 4 II. Persuasive Essay School
Premium Philippines High school Manila
Philippines: Local Weather (Standards-Based Instructional Plan) Description: The awareness of local weather and climate is necessary in our daily lives. Weather and climate affects the decision that we make every day. The weather forecast warns our local farmers‚ aircraft and maritime operations‚ the local government and other agencies and institutions for daily precaution and disaster preparedness. This topic introduces the definition of weather and climate‚ followed by the description and factors
Premium Meteorology Wind Atmospheric pressure