Ze Chen (30109683) Executive summary Designed for driving Pleasure advertising campaign from the largest luxury brand in the world-BMW. This new designed for driving pleasure features the all new 4 Series Concept. The campaign was promoted by multiple media‚ and the advertisements that have appeared in poster have been used for this analysis. This analysis include the description of the campaign-“Designed for driving pleasure”‚ market group analyze through by up market of social-demographics
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Committing Adultery A marriage is full of moral ethics that should be followed. Kant would have agreed with me that we have moral duties to ones self and others. A marriage is committing moral thoughts‚ words‚ and actions to yourself and your spouse. Kant believed in treating other people the way you wish they would treat you. Never treat other people as if they were merely things. The formula of humanity states that we should treat people as an end and never as a means to an end. In committing
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idea of pleasure. He considered a moral act to bring the greatest amount of pleasure and least amount of pain. However he calculated pleasure on a quantitative scale. On the other hand John Stuart Mill‚ a student of Bentham‚ revised and expanded Bentham’s theory of utilitarianism. Mill calculated pleasure on a more qualitative scale; he believed that some pleasures have a higher quality than others. He focused his version of utility as an ethical good stating‚ “Utilitarianism is the pleasure of doing
Free Utilitarianism Jeremy Bentham John Stuart Mill
on self pleasure‚ and being able to stay happy throughout the hardships and struggles of life. Our lives shift in different directions as we change as people‚ but our end goal is always happiness‚ whether immediate or requiring investment. Within the shallow society of Brave New World‚ the people constantly search for pleasure and release‚ much like our own world. However‚ they are heavily inclined by the government to search for the short-term solution to curing their desire for pleasure. Through
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regards to us violating the purpose of sexual activity‚ which is reproduction. When God created the earth‚ God’s purpose was for humans to “be fruitful and multiply”. Nowhere in there did God say anything about engaging in sex for the purpose of pleasure. However‚ human beings have been careless with God’s plan. This violation of God’s plan is one of the reasons why Pope Paul VI wrote his Encyclical Letter Humane Vitae. Pope Paul VI mentioned his fear “that world population is increasing more
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evaluate: utility‚ pleasure‚ and true friendship. A utility friendships are better described as alliances. These friendships are beneficial to both parties and the duration of the friendship lasts until they prove to not be useful anymore. This type of friendship is very common. An example of a utility friendship is a political alliance or business alliance. The next type of friendship is of pleasure. These friendships are based on mutual enjoyment of each other’s company. A pleasure friendship is fun
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marriage. However he also believes that sexual acts are wrong in themselves as in effect you are having sex in order to satisfy your own pleasure and this may well be true in today’s view on what sex is but this is not true on the more traditional view on sex. However today’s view on sex is effectively what happens in porn films as actors on camera have sex for pleasure‚ although this is arguable as they may in fact not experience
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idea of happiness is described as the end to which all things good for a human life should lead. There has been objection to this theory‚ as it places human beings and animals on the same level. According to Mill‚ the purpose in life is to attain pleasure‚ and any other reason or objection is "a doctrine worthy only of swine..."(Mill‚ Utilitarianism). To justify‚ Mill has written that "human beings have faculties more elevated than the animal appetites‚ and when once made conscious of them‚ do not
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experiment. What the Thought Experiment is supposed to show Throughout the thought experiment‚ Nozick has been arguing against hedonism – pleasure being the only intrinsic good‚ he also refutes ‘the mental state account of well-being’. He is trying to show that pleasure is not the only factor contributing to our well-being. Assuming Nozick is wrong that pleasure is indeed the only intrinsic good; then‚ everyone would have opted to be plugged to the machine as there is no reason to not do so. Lay
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to His Love"‚ the Shepherd used puns and other hidden sexual images in an attempt to trick the Nymph into performing sexual acts with him. The Shepherd attempted to persuade the Nymph into believing that he would give her the various presents and pleasures that he described‚ but in reality his gifts were really only comprised of sexual implications. However‚ the Nymph was exceptionally intelligent and she trusted her intuition and was able to foresee the Shepherd’s hidden seductions. She was so intelligent
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