Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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What is your favorite word‚ and why? My favorite word is callipygian. It is a Greek word‚ originally derived in the 1640’s or 50’s to describe a statute of Aphrodite. It is an adjective. It means having a well-shaped buttocks. It’s essentially a more sophisticated way of saying “DAMN‚ look at that ba-donk-a-donk!” After reading that‚ you may think I am a perverted animal. Please‚ let me explain. It started when I was a junior in high school. My friend came rushing down the halls laughing‚ his
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List the 5 characteristics of words. Which one was new to you? Which one do you think is most important? Why? Define “connotative” and “denotative” meanings. What are the steps for performing a word study? How important are word studies in understanding Scripture? Why is it important to do word studies in the original languages instead of in English alone? There are 5 characteristics of words: 1. Words Are Arbitrary Signs- A word is a semantic sign which is a combination of symbols or sounds that
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field of study dedicated to morphemes is called morphology. A morpheme is not identical to a word‚ and the principal difference between the two is that a morpheme may or may not stand alone‚ whereas a word‚ by definition‚ is a freestanding unit of meaning. Every word comprises one or more morphemes. * any of the minimal grammatical units of a language‚ each constituting a word or meaningful part of a word‚ that cannot be divided into smaller independent grammatical parts‚ as the‚ write‚ or the -ed
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ARCHITECTURE: WORDS OR SHAPES Introduction Architecture can be viewed with two different types of properties. Properties that can be seen like shapes‚ their composition‚ the spaces they create and‚ the colours and textures that make up their appearance. These properties are considered to be visual while other properties are considered to be abstract. These properties can only be described using words; the meanings
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every single word out and my letters to my friends would have almost every word shortened. W/e‚ FYI‚ lol‚ w/b‚ lylas‚ brb. Sometimes I even use those words when I talk to my friends. I have even used the shortened words while I talked to my parents and they have told me to stop speaking gibberish and start speaking English. It is especially hard to write every single word out in school after summer break when all I did when I wrote was text my friends or write with the shortened words on MSN Messenger
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many different word that the community uses and here are just some. The community uses many different words for many different reasons. Words that are different but they have the same meaning to the ones that people regularly think of. The reason the community uses different words is to not reveal the real meaning of the word. The main reason I have precise language is to make sure that everybody is to make everybody like each other. The first word is release. release is another word for kicked
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Words That Work Outline This book by Dr. Frank Luntz is about how slight changes in vocabulary can‚ and do‚ have an effect on what the audience takes from a speech or written address. The author uses three main points to bring his message to the reader. First‚ the main theme of this book is defined by the phrase‚ “It’s not what you say‚ it’s what people hear.” The author also introduces his set of “Ten Rules for Effective Communication” which serves as a set of guidelines to align the “what you
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Graded Project Microsoft Word Contents Contents INTRODUCTION CREATE AND EDIT A COVER LETTER CREATE A FACT SHEET ABOUT WORD 2010 USE A FLIER TO GENERATE PUBLICITY DESIGN A REGISTRATION FORM REVIEW YOUR WORK AND SEND IT TO THE SCHOOL INSPECT YOUR COMPLETED FILES PREPARE YOUR FILES FOR SUBMISSION 1 1 7 12 16 17 17 18 iii Microsoft Word INTRODUCTION Now that you’ve learned how to use Microsoft Word‚ it’s time to put your skills into practice. You’ll use many of the concepts and
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The word lit was made to express a feeling. People use to it to express how much fun‚ or excitement they will experience. Lit is a slang word. Over the years many new words have been brought up. Lit can be used as describing the excitement‚ getting high‚ or how it really sounds lit. This is a word individuals hear with teen adults to describe an event or someone’s excitement. Lit is a way of explaining events that happen in your life. Lit has the pros of using the word but also the cons like when
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