– 62. Aden‚ E.‚ & Barray‚ A. (2008). Go green in the automotive industry (Master’s thesis). University of Kalamar. Apple Computer Inc. (1983‚ October). Macintosh production introduction plan. Papers‚ Series 7‚ Box 13‚ Folder 12 D. (2011‚ February). Plug-in electric vehicles: A practical plan for progress. Expert Panel Report‚ School of Public and Environmental Affairs at Indiana University. Binkiewicz‚ N.‚ Chen‚ J.‚ & Czubakowski‚ M. (2008‚ June). Tesla Motors. Unpublished document. Carson‚ T. (Ed
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CASE: SM-189 DATE: 06/16/11 NISSAN’S ELECTRIC VEHICLE STRATEGY IN 2011: LEADING THE WAY TOWARD ZERO-EMISSION You can’t ignore that zero-emission vehicles are the wave of the future. Carlos Ghosn‚ president and CEO of Renault-Nissan Alliance‚ January 12‚ 2010 INTRODUCTION It had been five months since Nissan sold its first all-electric vehicle‚ the Nissan LEAF‚ in Redwood City‚ California. Carlos Ghosn‚ president and CEO of both Nissan and its Alliance partner Renault‚ was betting big on zero-emission
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Table of contents 1. Introduction 3 2. Market definition 5 3. Industry attractiveness and profitability 5 4.Tesla in the market 9 4. Sustainability of the competitive advantage 11 1.1 Trends in the automotive industry 11 1.2 The isolating mechanisms 12 1.3 Strategy recommendations 13 5.Conclusion 14 6.Bibliography 14 1. Introduction The Encyclopaedia Brittanica defined the automotive industry as all the companies and activities involved in the manufacturing of motor vehicles‚ including
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Giebel 博士 Sahnghai EXPO‚ May 2010 Contents 内容 • Introduction Group Research and Volkswagen Research Lab China (VRC) 大众汽车集团研发中心概况和大众汽车中国研究实验室(VRC)介绍 • Volkswagens Strategy for Powertrains and Fuel 大众汽车的动力总成及燃料战略 • Blue Motion Technologies 蓝驱技术 • Hybrid Technologies 混合动力技术 • Electrotraction 电驱动技术 • Hydrogen Technologies 氢技术 • Modular Toolbox 模块化设计矩阵 • Conclusion 结论 Dr. Tobias Giebel Tobias Giebel 博士 The Volkswagen Portfolio of Products 大众汽车的产品系列 Dr. Tobias Giebel Tobias Giebel 博士 The
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Words = 4391 Content Introduction 2 1) Why Peugeot should export the 5008 HDI hybrid? 3 2) Economic and political barriers that impact the export. 5 3) Peugeot‚ a strong international competitiveness. 6 4) The influence of culture in the marketing strategy. 10 5) Which market entry? 12 6) What about an acquisition? 13 7) The International Product Life Cycle: 14 8) Effects of the exchange rates and inflation: 15 9) Personal selling: 16 10) International marketing controls:
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Consumer Learning and Hybrid Vehicle Adoption Garth Heutel University of North Carolina at Greensboro Harvard Kennedy School 2010 Erich Muehlegger M-RCBG Faculty Working Paper Series | 2010-04 Mossavar-Rahmani Center for Business & Government Weil Hall | Harvard Kennedy School | www.hks.harvard.edu/mrcbg The views expressed in the M-RCBG Working Paper Series are those of the author(s) and do not necessarily reflect those of the Mossavar-Rahmani Center for Business & Government or of
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the 500 million of 1986 (Lehner). At the beginning of 2013‚ the Toyota Prius hybrid was the third best selling family car in the world (PopSci). When the latest generation of plug-in electric cars hit the mass market three years ago‚ they evoked the same mix of reactions as hybrids did: enthusiasm‚ curiosity‚ and some skepticism. However‚ they’re selling at more than twice the rate at which the first widely available hybrids left dealers’ lots. The main factors of this increase are most likely due to
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The Electric Car has a history but is there a future in the UK or will there be a better option? The invention of the first Electric Car was in 1830 but was not perfected until the creation of rechargeable batteries in 1859. By 1912 50 companies were producing 34‚000 electric cars. Once the development of the electric starting motor occurred and the price of fuel was cheap then the electric cars industry vanished. The oil crisis in the 1970’s caused some re-emergence of electric cars but the
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Barry J. Witcher‚ Vinh Sum Chau (2010). Strategic Management: Principles and Practice. UK: Cengage Learning EMEA. Chris Mi‚ M. Abul Masrur‚ David Wenzhong Gao (2011). Hybrid Electric Vehicles: Principles and Applications with Practical Perspectives.UK: John Wiley and Sons. Curtis Darrel Anderson‚ Judy Anderson (2010). Electric and Hybrid Cars: A History. UK: McFarland. David Magee (2008). How Toyota Became #1: Leadership Lessons from the World ’s Greatest Car Company. UK: Penguin Group. Jeffrey Liker
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across the 1‚3‚5 and 6 series as well as the Mini Coupe and the Rolls-Royce 102EX‚ the first electric vehicle in the ultra-luxury segment. In addition‚ the company also launched a new sub brand – BMW i – that includes the i3 all-electric and i8 plug-in hybrid concept cars due for launch in 2013. However‚ as well as selling more products than ever and expanding production capacity‚ especially for the all-important China market‚ the company also kicked off a number of strategic partnerships for the
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