market will reach a volume of 129.9 million units in 2013 (Durbin‚ and Krisher‚ 2010). This provides positive information to the automotive manufacturers and stimulation to the investors. -Hybrid electric vehicles: The increasing energy costs and stringent emission regulations enhance the demand of the hybrid electric vehicles because of its high fuel efficiency. It is estimated it will reach 4.0 million units by 2015. Besides US‚ Western Europe and Japan‚ China is estimated to be next large market
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impact on the value of the firm‚ for the new technology leads a company to save and minimize the cost of the production and stay competitive in the market. Chapter II 1. If the price for hybrid gasoline-electric vehicles were $35000‚ people would purchase100 vehicles per month‚ and if the price for hybrid gasoline-electric vehicles were $55000‚ people would purchase just 50 per month. *An increase in the price of Chevy Volt will result an increase in the quantity demanded of Toyota Prius. *An
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Homework: The Honda Case - Chapter 3 The Honda Case 1. Are hybrid electrical vehicles a radical innovation or an incremental innovation? Are they competence enhancing or competence destroying‚ and from whose perspective? How would you answer these questions for fuel cell vehicles? Hybrid electrical vehicles are an incremental innovation. In the perspective of customers and some companies who support the concept of hybrid vehicles‚ they are competence enhancing while in other perspective
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differentiation as a strategy to help meet customers’ needs; making the Prius the first mass-produced hybrid put into production and selling it outside of Japan was a major marketing initiative for the Prius. By positioning the Prius as the first mass-produced hybrid; Toyota got a first crack at the consumers looking for a hybrid vehicle and could build a strong‚ eco-friendly brand. By getting into the hybrid market first and continuously changing and improving the Prius for the consumer‚ Toyota built a
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technology and preferences of their buyers. - Natural factor: As the gasoline prices began to rise in the summer of 2004‚ buyers started to shift toward smaller SUVS‚ cars and hybrids which are more fuel efficient and less oil dependent. (Kotler et al.‚ 2009) A few substitutes like hydrogen‚ ethanol fuel mixes and hybrid technology had emerged as a replacement for petrol as
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quadricycles in Europe. Electric cars which are powered by different energy sources are also referred to by different names: if they are powered by sunlight‚ they are called solar cars. If they are powered by gasoline generators‚ they are called hybrid cars. The term “electric car” is usually referring to battery electric vehicles (BEVs)‚ which are powered by on-board battery packs. Advantages of Electric Cars The first thing which comes to people’s mind when we talk about the advantages of
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about the environment’. Hoping that all the above was true and looking to grab a technological advantage over other car manufacturers; in 2000 Toyota introduced Prius‚ their first hybrid car. Prius means ‘to go before’‚ so is a name that may be very prophetic. The Prius and the Honda Insight are the first in a wave of hybrid family cars coming out ahead of similar vehicles from GM‚ Ford and Daimler Chrysler. At first glance‚ the Prius seems to have a lot going for it. It combines a 1.5 litre‚ four cylinder
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Why Do People Buy Hybrid Cars? Wan Ying Chua‚ Alvin Lee & Saalem Sadeque‚ The University of Western Australia Abstract This article reports on the underlying dimensions used by petrol-electric hybrid and conventional car buyers when evaluating a vehicle with the intent to purchase. Buyers of conventionally fuelled vehicles reported that they considered quality and performance as the most important determinants of choice. They rated as least important‚ the image they derive from
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create a new consumer segment into the market place. Hybrid Technology will be a huge attraction for both manufacturers and buyers. Toyota is known for its Toyota Production System‚ production efficiency‚ and marketing prowess which can be leveraged further for the success of Prius. In addition‚ reliability‚ pricing‚ consumers’ perceptions of Hybrid Technology and correct demand estimates are important for Prius’ success. Production cost Hybrid Technology is expensive. During the first few years
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largest automotive manufacturers by auto sales‚ designs and manufactures a diverse product line-up that ranges from subcompacts to luxury and sports vehicles to SUVs‚ trucks‚ minivans‚ and buses. Its vehicles are produced either with combustion or hybrid engines‚ as with the Prius. Toyota’s subsidiaries also manufacture vehicles: Daihatsu Motor produces mini-vehicles‚ while Hino Motors produces trucks and buses. Additionally‚ Toyota makes automotive parts for its own use and for sale to others. Popular
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