Competitive Advantage Within The Automotive Industry Abstract Within the automobile industry‚ it is vital that companies adequately compete for consumer sales. With the industry struggling due to the current economic conditions‚ as well as a push for environmental sustainability‚ companies have to come up with new competitive strategies. There are 6 major ways that a company can give themselves an advantage over others. They are cost‚ quality‚ service‚ brand‚ innovation‚ and convenience.
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kms 9.1% Are you aware of any of the following Electric Vehicles? The next question was asked on the awareness on the electric cars available in the Indian market. The options and answers are as follows: Toyota Prius 9.1% Plug in Hybrid Nissan 0% Renault Kangoo 0% Peugeot Ion Citroen 0% Chevrolet Volt 9.1% Renault Fluence 22.7% Ford Transit Connect EV 4.5% Tata Vista 13.6% Mahindra Vista 13.6% None
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SPEED Greater than 350 km/h Why: Since 2013-2015‚ Ferrari has produced 499 units of this car model for the consumers and proving that this is one of the best cars luxury cars being bought and used by A-listers and the elites. It is the very first mild hybrid from its maker‚ Ferrari. It has the maximum power output among all Ferrari cars and decreases fuel consumption up to 40%. It has a mid-engine that F140FE V12 with 6262 cc (6.3 L) capacity that can produce 800 PS @ 9‚000 rpm. It has a 7 speed dual
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Table of Contents Executive Summary 3 1. Situational Analysis 4 1.1 SWOT Analysis 4 1.2 Industry Analysis 4 1.3 Competitor Analysis 4 1.4 Consumer Analysis 5 2. Opportunity Identification 6 3. Marketing Objectives 7 4. Marketing Strategies 8 4.1 Target Segments 8 4.2 Segment Selection 8 4.3 Positioning 8 5. Marketing Mix Decisions 9 5.1 Product 9 5.2 Pricing 9 5.3 Distribution 9 5.4 Communications 9 6. Implementation and Evaluation 11
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Electrical Machines and Drives for Electric‚ Hybrid‚ and Fuel Cell Vehicles Induction and switched-reluctance machines can provide the needed characteristics‚ but permanent magnet brushless machines offer a higher efficiency and torque density. By Z. Q. Zhu‚ Senior Member IEEE‚ and David Howe ABSTRACT | This paper reviews the relative merits of induction‚ switched reluctance‚ and permanent-magnet (PM) brushless machines and drives for application in electric‚ hybrid‚ and fuel cell vehicles‚ with particular
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Analysis BUS 620 Larry Fiegle Tina Haller May‚ 3‚ 2012 Hybrid Vehicle Macro-Trend Analysis Introduction As gas prices continue to rise‚ people have started to trend toward more energy efficient means of transportation. Hybrid vehicles have an electric motor along with rechargeable batteries and have an increased efficiency of up to 50 percent. There is an onboard computer that switches between gas and electric power. The hybrid car runs on the energy of the battery when it is cruising‚ using
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From the book "Electric and Hybrid Cars A History" written by Curtis D. Anderson and July Anderson in 2010 we can assess that: "The history of electric vehicles can be generally divided into three parts: the early years (1890–1929)‚ including their golden age of dominance in the market
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MARKET ANALYSIS We are going to study two principal segments in the Spanish car industry that are related with the Tesla Model S and will help us to determine our objectives. - Electric- power vehicles market - Luxury Sports car Market Electric- power vehicles market At present there are many signs that point to the need for a change in the technologies used for the transport and mobility of people all over the world. These signs are: - the negative side
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A green consumer is someone who invests their money into items that will not cause anymore damage to the environment in comparison to non-ecofriendly products‚ an example of this is someone buying an electric or hybrid car instead of one that runs off gasoline. Though‚ with green consumerism comes with greenwashing‚ which is uncommon but it still has its occurrences. Greenwashing is when businesses sell a product that is considered green or eco-friendly‚ but it
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com.cn/glob/2010/0528/194451.shtml Electric cars: Mitsubishi (Now)‚ Nissan 2010‚ BYD 2010‚ Toyota 2012‚ Honda by 2015 Gosselin‚ L. (2009). UK Government Offers Huge Incentives for EV and Hybrids. Retrieved from http://www.ecoautoninja.com/eco-electric-vehicles/uk-government-offers-huge-incentives-for-ev-and-hybrids-96486/ Guangzhou Daily Newspaper Ingram‚ A. (2010). Electric Vehicles incentive guide: country by country. Retrieved from http://green.venturebeat.com/2010/07/30/electric-vehicles-incentives-guide-country-by-country/
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