MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.2 Case Ford Hybrid Car Case By Arvind Rangaswamy 1. Before beginning any case‚ students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which are located in
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Global Hybrid Electric Vehicle Market 2014-2018 A hybrid electric vehicle combines two energy sources‚ one of which is mechanical (ICE) and the other electrical. The size of the gasoline engine in a hybrid electric vehicle is smaller than that in a traditional vehicle. The combination of the two power sources helps to achieve better fuel economy and performance. Hybrid electric vehicles use efficient technologies such as regenerative braking that charges the battery by converting kinetic energy
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International Conference on Advanced Intelligent Mechatronics Monterey‚ California‚ USA‚ 24-28 July‚ 2005 Modeling and Analysis of the Toyota Hybrid System Jinming Liu‚ Huei Peng and Zoran Filipi Abstract—Toyota Hybrid System is the innovative powertrain used in the current best-selling hybrid vehicle on the market—the Prius. It uses a split-type hybrid configuration which contains both a parallel and a serial power path to achieve the benefits of both. The main purpose of this paper is to
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Hybrid Cars Save Energy Have you ever seen those stubby‚ ugly‚ little cars on the road and wondered‚ why do people even drive those things? Most likely‚ you were looking at a hybrid cars. They may not be the prettiest things ever‚ but the have multiple benefits over normal cars. Hybrid cars save energy by limiting fuel and electricity consumption. Hybrid cars may be considered‚ “new” and “trendy‚” but they have been on the road longer than the gas car. “Here in the U.S.‚ the first successful electric
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Global 48V Micro Hybrid Market 2014-2018 Micro hybrid vehicles have a start-stop mechanism that automatically shuts down the engine during idling and restarts the engine when the car accelerates. The mechanism reduces fuel consumption and emissions and ensures a better fuel economy. This technology has a potential to save around 15 percent on fuel savings. The 48V micro hybrid vehicle is designed in such a way that it can capture energy from braking and is able to support higher loads such as
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Why Do People Buy Hybrid Cars? Consumers are buying increasing numbers of environmentally friendly cars. Increasingly‚ many of these environmentally conscious consumers choose to purchase petrol-electric hybrid vehicles. In this category of “greener-cars”‚ Toyota’s Prius model is reported to be the market leader. In 2009-10‚ it was the best-selling car in Japan‚ an important leading market for automobile trends (Mick 2010). Sales of the Prius keep growing despite well-publicised quality and
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50 miles per gallon driving a Toyota Prius hybrid was good‚ how about 230 miles per gallon? Or 367 mpg? Well‚ you are about to see a new breed of automobiles from big and small automakers touting this level of performance. In 2010‚ look for GM’s Volt and Nissan’s Leaf‚ but there will also be offerings from unknown startups such as V-Vehicle‚ a California-based electric car company backed by billionaire T. Boone Pickens. These automobiles range from hybrids—a combination of gas and electric—to all-electric
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technology Threats • • • • Wrightspeed X1‚ a prototype high performance electric car that caters to the same market; the only direct competitor to Tesla that offers a similar product Large automobile companies entering the market with full and hybrid electric cars‚ the GM Volt and Toyota Prius The price of oil falling dramatically in the short run A competitor having a breakthrough in related energy technologies‚ like hydrogen powered cars‚ natural gas‚ or ethanol 2 2 Six Force Analysis
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The cost benefit analysis of Plug In hybrid electric vehicles includes a comparison between the lifetime of the vehicle and the ownership cost. Here the cost of ownership includes the cost of consumption of energy as well as the retail cost‚ but excludes the differences in cost of maintenance. A high cost of 5 USD per gallon of gasoline is assumed for the near term scenario. The cost of consumption of electricity is assumed to be 0.09 USD per Kilowatt-hour.[29] 7. GOVERNMENT INCENTIVES Since reduction
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Hybrid Cars Versus Conventional Cars Frank J. DiMauro ENVS 664-660 November 25th‚ 2008 Richard W. Berman 1 Hybrids‚ Hybrids Everywhere... As Americans become increasingly more concerned about global warming‚ many are making choices about the vehicles they drive based on fuel economy and tail pipe emissions. Hybrid sales have increased 313% from 84‚199 cars in 2004‚ to 347‚102 in 2007. Driving a hybrid might make people feel better for helping the environment‚ but is it really better for our planet
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