Innovation Title: Innovation in Rural Marketing Synopsis: Goldplus is a mass market Jewellery Brand‚ present in tier 2 and tier 3 towns only. The chain has 22 stores running and is expanding rapidly. Traditionally‚ Family jewelers have dominated jewellery market in semi-urban/rural India. The level of acquaintance‚ relationship and so called “trust” have been playing vital role in selling gold. The fact is that the purity level in these markets is very poor. The Task was to create awareness
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This paper is an attempt to look into the rural market of India particularly with the focus of FMCG sector ( market ). The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. This sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus the rural marketing has been growing steadily over
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RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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Urban-Rural reunification: The integration of urban and rural administrative areas (at the Tehsil level) also has significant implications on the flow of funds between urban and rural areas. In particular‚ until 1999 a major source of revenue for the urban areas was octroi levied in urban areas for all goods regardless of whether they were eventually consumed in a rural area. This resulted in a disproportionate access of resources for urban areas. After devolution‚ however‚ there is no longer any
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Aspects and Brand Preferences in Rural India with Reference to FMCG Sector Prof. (Dr.) S L Gupta & Arun Mittal Abstract The Fast Moving Consumer Goods (FMCG) sector is very important for Indian economy. This sector touches every aspect of human life. The FMCG companies are now encashing that opportunity. In rural India‚ this is the fact about the consumers that their income is increasing and the lifestyles are changing. There are as many middle-income households in the rural areas as there are in the urban
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Americans and Hispanics from the ages of 16-24 who live in urban areas tend to commit more crimes rather than those ethnicity males in rural areas because of their lifestyle. Minorities who live in urban areas tend to follow what they see and believe that it is acceptable to hang out on the streets and commit robberies. They believe the deviant acts they commit are normal. Rural areas like Orange County‚ NY are filled with African American and Hispanics around the same age but there is less crime committed
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There has always been a sharp distinction between urban and rural living‚ with each having its particular advantages and disadvantages. From a personal perspective‚ I am more inclined to live in a small town rather than a big city. To me‚ it boils down to more peace and quiet; a better environment to live in; and family safety. To begin with‚ small towns are usually quiet and relatively calm. The pace of life is relaxed and the low number of cars and people makes for a peaceful setting without
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The quest for social reform in rural Canada during the nineteenth and twentieth centuries reveals a deep connection between educational movements and reform. Many studies and primary sources allow us to explore the history of our nation and ways in which key actors used education to encourage reform in rural Canada. In doing so‚ many of these key thinkers hoped to use education as a solution‚ or as an alternative‚ to a variety of problems in the rural world. Therefore‚ some educational reforms resulted
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Cancer Patients that reside in rural areas face many challenges when it comes to high quality health care. The top 5 cancer research centers are in some of the biggest cities in America. They are in Houston‚ New York‚ Boston‚ Seattle‚ and Baltimore. Cancer patients in rural areas have to spend thousands of more dollars to see more experienced doctors and visit better hospitals. They spend extra money on apartments‚ hotels‚ car rentals‚ food‚ gas‚ and out of pocket medical expenses. For example
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falling tariffs and rising incomes are bringing mobile phones within the reach of millions of new customers‚ according to Emerging Rural Mobile Market in India. Mobile industry players are eyeing rural India as their new area of opportunity. The companies are encouraged by the fact that mobile users are expected to cross 230 million by 2007 end and 500 million by 2010. Rural areas are expected to drive the next wave of telecom growth in the country‚ and they have a potential of adding at least 150
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