POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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In 1963 from Birmingham jail‚ Dr. Martin Luther King‚ Jr. was arrested for being a partaker in nonviolent demonstrations against segregation. While imprisoned‚ Dr. King wrote a letter in response to a public statement issued by eight Alabama clergymen addressing these diplomatic acts. Dr. King’s letter conveys his argument by approaching the clergymen’s statement rhetorically. Although his letter targeted all the rhetorical transactions effectively‚ pathos is one of the components that helped convince
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Niccolio Machiavelli (Born May 3rd‚ 1469 – 1527 Florence‚ Italy.) His writings have been the source of dispute amongst scholars due to the ambiguity of his analogy of the ‘Nature of Politics” and the implication of morality. The Prince‚ has been criticised due to it’s seemingly amoral political suggestiveness‚ however after further scrutiny of other works such as The Discourses‚ one can argue that it was Machiavelli’s intention to infact imply a positive political morality
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Machiavelli intended The Prince to serve as a guide to creating and holding on to a principality. In it‚ he also characterizes a "good" society and the necessary tools for building one. Although Machiavelli conceives the republic as being the most practical form of government‚ he reasons that it is still possible to create a good society under a monarchy‚ as long as the leader of the monarchy follows the stipulated guidelines. Machiavelli realized that humans are predisposed to act perniciously and
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appear to be‚ few experience what you really are.” ― Niccolò Machiavelli‚ The Prince “If an injury has to be done to a man it should be so severe that his vengeance need not be feared.” ― Niccolò Machiavelli‚ The Prince tags: political-philosophy “There is no other way to guard yourself against flattery than by making men understand that telling you the truth will not offend you.” ― Niccolò Machiavelli‚ Machiavelli Niccolo : Prince “it is much safer to be feared than loved because ...love
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[the prince] hateful to his subjects…as a consequence of his generosity‚ having offended many and rewarded a few‚ he will feel the effects of any slight unrest...recognizing this and wishing to alter his policies‚ he immediately runs the risk of being reproached as a miser” (225). In other words‚ private citizens would only recognize their prince lavishing them and granting all their wishes‚ only to become blind with hate if he can no longer continue doing so. Machiavelli advises his prince that
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Title Freezing and Melting Point Objectives 1. To gain proficiency in constructing a graph and plotting data points. 2. To determine the freezing points of a compound from the graph of decreasing temperature versus time. 3. To determine the melting points of a known and unknown compound. Introduction Physical changes are the changes in the physical properties of a substance (Moore‚ Stanitski & Jurs‚ 2009). Freezing point is the fixed temperature at which a pure liquid converted into crystalline
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by outsiders…” In this quote‚ from the third paragraph of the letter written by eight Alabama clergymen‚ the term outsiders is used. Early on‚ this creates a label for Martin Luther King‚ outsider. Throughout his Letter From Birmingham Jail‚ King is able appeal to ethos in order to refute his title of “outsider” and generate a connection with his audiences‚ the clergymen and the people of America. King is able to do such a thing by alluding to multiple passages from the Bible as well as the figures
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Throughout The Prince‚ there is a certain academic tone to Niccolò Machiavelli’s writing‚ and the presentation of his theories and observations is extremely pragmatic. In consequence‚ it was surprising when‚ in chapter 25‚ Machiavelli began to speak‚ quite frankly‚ about the role of fate and fortune in a principality‚ saying that‚ "...fortune is arbiter of half of our actions‚ but also that she leaves the other half‚ or close to it‚ for us to govern" (98). This at first glance appears to be a far
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chaos.1 Machiavelli advised principalities on the proper way to conduct themselves by using his study of human nature. His understanding of human greed‚ disloyalty‚ and predictability created a vision of politics that utilizes power for a prince to maintain stability. Machiavelli created power-politics‚ his vision of how to stabilize a principality‚ in The Prince. Machiavelli thought human nature was two-dimensional. He saw humans as predictable‚ foreseeing their responses to the princes’ actions
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