POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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billion bytes of data in digital form be it on social media‚ blogs‚ purchase transaction record‚ purchasing pattern of middle class families‚ amount of waste generated in a city‚ no. of road accidents on a particular highways‚ data generated by meteorological department etc. This huge size of data generated is known as big data. Generally managers use data to arrive at decision. Marketers use data analytics to determine customer preferences and their purchasing pattern. Big data has tremendous potential
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Data Mining And Statistical Approaches In Identifying Contrasting Trends In Reactome And Biocarta By Sumayya Iqbal SP09-BSB-036 Zainab Khan SP09-BSB-045 BS Thesis (Feb 2009-Jan 2013) COMSATS Institute of Information Technology Islamabad- Pakistan January‚ 2013 COMSATS Institute of Information Technology Data Mining And Statistical Approaches In Identifying Contrasting Trends In Reactome And Biocarta A Thesis Presented to COMSATS Institute of Information Technology‚ Islamabad In
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1 Secondary data analysis: an introduction All data are the consequence of one person asking questions of someone else. (Jacob 1984: 43) This chapter introduces the field of secondary data analysis. It begins by considering what it is that we mean by secondary data analysis‚ before describing the type of data that might lend itself to secondary analysis and the ways in which the approach has developed as a research tool in social and educational research. The second part of the chapter considers
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Q) What are Secondary Data? Secondary Data Secondary data is information gathered for purposes other than the completion of a research project. Data previously collected by someone else‚ possibly for some other purpose that can be used later for making decisions if found suitable for the purpose‚ other than the original one. Secondary data can be acquired from the internal records of the organization‚ their departments‚ subsidiaries or sister organizations and also from external sources‚ such
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Big Data which companies are easily able to collect from their businesses‚ customers and employees. It explains the numerous advantages of using the data collected by companies effectively so that it can be used by the company in improving its efficiencies‚ sales‚ faster and quicker turnaround which in turn would lead to increase revenues and finally increased profits (which is what the stakeholders of the company are looking for).It illustrates the prominent fact that companies that are data-driven
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Data Analysis The first question of the set of 15 questions was about the age limit of the respondents. We collected all data from the age group starting from 15years. Most of the respondents fall into the age limit of 16-25 years which is 54% of the total respondents. 18of the 50 respondents were 26-35 years of age which is 36%. [pic] [pic] Q1: your most preferable Schemes when you are Thinking about a savings account? This was the question that gives the critical information
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Stock Exchange forecasting with Data Mining and Text Mining (Marketing and Sales Analysis) Full names : Fahed Yoseph TITLE : Senior software and Database Consultatnt (Founder of Info Technology System) E-mail: Yoseph@info-technology.net Date of submission: Sep 15th of 2013 CONTENTS PAGE Chapter 1 1. ABSTRACT 2 2. INTRODUCTION 3 2.1 The research problem. 4 2.2 The objectives of the proposal. 4 2.3 The Stock Market movement. 5 2.4 Research question(s). 6 2. Background 3. Problem
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_____________________ Introduction The fit of a linear function to a set of data can be assessed by analyzing__________________. A residual is the vertical distance between an observed data value and an estimated data value on a line of best fit. Representing residuals on a___________________________ provides a visual representation of the residuals for a set of data. A residual plot contains the points: (x‚ residual for x). A random residual plot‚ with both positive and negative
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1. What did the Apostles contribute for the growth of the early church? St. Peter‚ one of the apostles and also the first pope‚ established the church of Antioch for seven years presiding as the city’s bishop and preached to scatter communities of believers. These believers include the Jews‚ the Hebrew Christians and the gentiles who live in Pontus‚ Galatia‚ Cappadocia‚ Asia Minor and Bithynia. Also‚ the author of the Acts of the Apostles portrays Peter as a very important figure within the early
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