Case Study 16: Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management‚ crisis management‚ global business ethics‚ and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business ethics I found in this case study was the whole issue with excessive water usage in their companies as well as the pollution of the water. The book explains that water is very sacred in India. Even
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Coke vs. Pepsi‚ and really looking at the ingredients‚ the products aren’t all that different. Both are made of carbonated water‚ high fructose corn syrup‚ caramel color‚ sugar‚ phosphoric acid‚ caffeine‚ citric acid and natural flavors (Pendergrast‚ 2000‚ p.6). The natural flavors are where they differ. Coke includes a “secret ingredient” known as Merchandise 7X‚ which sounds all mysterious and daring (Pendergrast‚ p.6). According to Pendergrast‚ the slightest bit can make a big difference! But it’s
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Sl. No. | Topic | Page No. | 1. | Introduction | 2 | 2. | Problem Statement | 3 | 3. | Probable Solutions | 4 | 4. | Development of Key Decision Criteria | 5-6 | 5. | Contingency Plan | 7-8 | Introduction When the cola giants‚ Pepsi and Coke‚ entered the Indian market‚ they brought with them the cola wars that had become part of global folklore. This case study details the various battles fought in India by the two rivals with its focus on the publicity campaigns where the two
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towards schemes‚ in Bathinda(urban) and Barnala(rural) areas of Punjab. In this project I surveyed in Bathinda (urban) and Barnala (rural) areas of Punjab‚ and asked selected questions to the Distributors and retail outlet owners who were selling Pepsi products . I also covered the markets in these areas with the pre-sales representatives and rural sales promoters ot the company and obtained firsthand knowledge of their working. Out of my project I learnt these things: If one wants to grow in FMCG
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and Quaker Foods North America (QFNA). The Company’s snack food business is comprised of two business units: Frito-Lay North America (FLNA) and Frito-Lay International (FLI). The Company’s beverage business is comprised of three business units: Pepsi-Cola North America (PCNA)‚ Gatorade/Tropicana North America (GTNA) and PepsiCo Beverages International (PBI). On August 2‚ 2001‚ the Company completed a merger transaction with The Quaker Oats Company (Quaker) whereby Quaker became a wholly owned
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The Coca Cola and Pepsi War 1. Why is the soft drink industry so profitable? * The soft drink industry remains profitable because of the market share based on Porters Five Forces. * Coke has protected its recipe for over a hundred years as a trade secret‚ and has gone to great lengths to prevent others from learning its cola formula. The company even left a billion-person market (India) to avoid revealing this information. As a result of extended histories and successful advertising
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Coca-Cola’s first attempt at the Indian market began in 1958 until its withdrawal in 1977 following disputes with the Indian government. PepsiCo did not enter the Indian market until 1986‚ and Coca-Cola did not reenter the Indian market until 1993. Pepsi struggled to fight off local competition from various local brands‚ while slowly growing its market share. In 1993 the belief was that Coca-Cola would not take away any market share from local companies given that the beverage market was growing consistently
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The Pepsi commercial is about selling a soda‚ a coke‚ there’s no real reason behind it. It begins insulting other cultures (as told by viewers on social media) by showing several racial stereotypes. Then‚ a white‚ famous‚ wealthy women‚ Kendell Jenner‚ comes out to stop a huge protest by giving the police officers a Pepsi. The SNL commercial makes fun of it‚ pointing out the ridiculesness of the commercial itself. The satire in the SNL commercial points out the racist points of the Pepsi AD by talking
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Pepsi: The “Next Generation in Advertising” Effective advertising is‚ almost always‚ persuasive advertising. While not all advertising seeks to persuade‚ in a competitive situation‚ those who best persuade are those most likely to win. (O’Shaughnessy) The advertisement strategy for Pepsi Cola has done a great deal of work to make it an all-time favorite. I feel like they use persuasion by making the consumer think that if they drink Pepsi‚ they will be youthful. However‚ in my opinion
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reality. Introduction Introduction of Pepsi Co Pepsi was founded in New York in 1965. It is Producing Non-alcoholic beverage and Food processing items. Pepsi is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in retail stores‚ restaurants cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. Pepsi arrived on the market in India in 1988.PepsiCo
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