software and were very limited in function and communications capability. In August 1973 IBM announced the IBM 3650 and 3660 Store Systems that were‚ in essence‚ a mainframe computer packaged as a store controller that could control 128 IBM 3653/3663 point of sale registers. This system was the first commercial use of client-server technology‚ peer to peer communications‚ Local Area Network (LAN) simultaneous backup and remote initialization. By mid-1974‚ it was installed in Pathmark Stores in New Jersey
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Internal Analysis of Coke and Pepsi (Appendix A) In this session‚ we would analyze Coke and Pepsi internally using SWOT analysis. SWOT is the short form of Strengths‚ Weaknesses‚ Opportunities and Threats. In Appendix A‚ we can see that the major strength for Coke is its name value. Coke is the World’s leading brand for CSD. Marketing and advertising is the major battleground for the CSD industry‚ from the SWOT analysis‚ we can see Coke did a great job for that. Being the market leader is definitely
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3.2 The Pepsi commercial Jack Doyle‚ on his website on the history of popular culture (PopHistoryDig.com) tellingly exposes that Madonna’s first real controversy‚ the video clip ‘Like a Prayer’ that brought her global fame‚ was part of a television commercial campaign. As he sums it up‚ in the late 1980s‚ the two major soft drinks companies‚ Coca-Cola and Pepsi were engaged in a competition to reach millions of customers in soft-drink consuming. They thought it is an effective way to promote soft-drink
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The Tipping Point is the “biography of an idea‚” that a good way to think of “any number of [any] mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.” (7) There are three basic characteristics of change — “one‚ contagiousness; two‚ the fact that little causes can have big effects; and three‚ that change happens not gradually but at one dramatic moment…” (9) “The name given to that one dramatic moment
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The phrase “turning point” has a lot of meanings but personally‚ for me‚ it is a moment that caused me to realize what has always been in front of me. Turning point may also mean a time at which a decisive change in a situation occurs‚ especially one with beneficial results. Recently‚ one event became the turning point of my life and my beliefs. Last Tuesday‚ our class‚ II-St. Therese watched the film “The Encounter”. That movie marked a pivotal moment in my life. It helped me realize that Jesus
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that Fits the Tipping Point After finished the majority part of Tipping Point‚ which Gladwell talks about the three key factors that determine whether a particular trend will tip into a social epidemic‚ I built up a better understanding to how social phenomenon appears . It is very thought provoking and useful‚ especially for our business student which will struggle in “tipping” our service or product into popular fad. It is hard not to be convincing by Gladwall’s point of view. It is really
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Entry One In the Tipping Point by Malcom Gladwell he explains that “the Tipping Point is that magic moment when an idea‚ trend‚ or social behavior crosses a threshold‚ tips‚ and spreads like wildfire.” In his book he explains what a tipping point is‚ how something comes to a Tipping Point‚ what happens when that something hits its Tipping Point‚ and the different people that play an important role to create a Tipping Point. On pages 20 and 21 of the book‚ Gladwell tells of two different men that
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UNIT 1• ENTREPRENEURIAL PATHWAYS THE BUSINESS PLAN: ROAD MAP TO SUCCESS 2 ENTREPRENEURSHIP: Starting and Operating a Small Business‚ 3/e Steve Mariotti and Caroline Glackin Class Name Instructor Name Date‚ Semester Performance Objectives After this lecture‚ you should be able to complete the following Performance Objectives 1. Know what a feasibility analysis is and when to create one. 2. Know what a business plan is and how to describe it. 3. Explain the various purposes
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Marketing Communication of Pepsi & Coca Cola in Pakistan! Muhammad Kashif Omer Malik 840310-P655 E-mail: m_04119_omer@hotmail.com Tutor: Leif Linnskog Date: 01 Sep 2008 Marketing Communication of Pepsi & Coca Cola in Pakistan 2008 Extracts Date Author 01 September 2008 Muhammad Kashif Omer Malik Qilah Lachman Sing‚ Ravi Road‚ Lahore‚ Pakistan. m_04119_omer@hotmail.com +923214912558 Master level thesis in Business Administration (15 ECTS) Marketing Communication of Pepsi and Coca Cola in Pakistan
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Issue/Problem Identification This case study shows the difficulties multinational corporations face when doing business in developing countries. Although Coke and Pepsi were prompt at addressing the accusations brought against them‚ they overlooked multiple issues when starting business in India. When starting a business in a foreign country‚ the first priority a company should have is to learn the native culture. This was Coke and Pepsi’s biggest mistake and was most likely the reason why the
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