Week 10: Integrated Marketing Communications Reading: * Marketing Management Chapters 17‚ 18 and 19 * Case: Pepsi-Lipton Brisk Questions: 1. Should Brisk be advertised on primetime TV or with viral ads in the months following the Super Bowl ad? What are the benefits of each media? What are the costs? In this case‚ since the budget is limited‚ the viral ads are more doable for Brisk. The benefits of TV ads: * Broader audience TV has better mass appeal than other forms
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COCA COLA VS.PEPSICO 1. Current Ratio Liquidity Measurement Ratio | Coca Cola | PepsiCo | Current Ratio | 1.13 | 1.44 | The current ratio measures the company’s ability to pay its short term obligations with its short term assets. Between Coca Cola and PepsiCo‚ PepsiCo has a higher current ratio implying that the latter is more capable of paying its obligations. The debt management policies of Coca Cola in conjunction with share repurchase program and investment activity resulted in current
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strictly prohibit the bottler fromtaking on business from new competing brands. Furthermore‚ if a concentrateproducer wanted to build their own bottling plants due to the inability to bottlefrom the existing bottling plants as prohibited by Coke and Pepsi; the newbottling plant would require an extensive capital expenditure on advertising‚building brand image and loyal customers‚ and paying retailer for shelf space asPepsi and Coke pay retailers 15-20% for putting their beverages in the front of the
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Cola Wars Continued – Coke vs. Pepsi in 2006 Reading the case‚ special attention should be paid to the underlying economics of the soft drink industry and its relationship to average profits‚ the relationship between the different stages of the value chain in the industry‚ the relationship between competitive interaction and industry profits‚ and the impact of globalization on industry structure. While preparing the case‚ you should start by carefully characterizing the carbonated soft drink
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POWER POINT PRESENTATION INTRODUCING JAVA ON BLUEJ ENVIRONMENT INTRODUCTION Bluej is an integrated development environment‚ based on the language blue which was designed and implemented by michael kölling and john rosenberg (kölling & rosenberg‚ 1996) to teach object-oriented programming. Bluej has the same visual environment as blue‚ but uses java (gosling‚ joy & steele‚ 1996) as the implementation language. Java is a language that is currently popular in industry‚ and students beginning the
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Hypothesis: I think that in this experiment the results of the boiling point of each sample is going be slighly different from what I found on Internet. aim: my aim is to look at what temperature and how long the following alcohol (methanol‚ I-butanol‚ Ethanol and Hexane) reach their boiling point and comparing the results that I found on internet and mine. Materials: Alcohol: Ethanol‚ I-Butanol‚ Ethanol and Hexane Four Test tubes (boiling tube) Test tubes holder Data logger Hot plates Bunsen
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Coca-Cola and Pepsi-Cola vied for a “throat share” of the soft drinks market for more than a century. Carbonated soft drinks (CSD) contributed to majority of the revenues in soft drinks. 丁he core market was Ihc United States which had high per capita consumption (see Exhibit 1 for per capita consumption of carbonates in select countries). The Americas accounted for 54% of the global CSD market. Europe for 34.5%‚ and Asia-Pacific for 1 \%.] The industry was characterized by the presence of strong
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Point-of-Sale Vulnerabilities Hacker Factor Solutions 27-Aug-2007 Point-of-Sale Vulnerabilities Dr. Neal Krawetz Hacker Factor Solutions White Paper Copyright 2006-2007 Hacker Factor All rights reserved FOIA Exempt Document history: Version 1.0: Initial draft. Version 1.1: Incorporated feedback from reviewers. Version 1.2: Incorporated additional feedback. Version 1.3: Limited release. Version 2.0: Public release. Hacker Factor P.O. Box 270033 Fort Collins‚ CO 80527-0033 http://www
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1 Connie’s Convenience Store (A Point-of-Sale Application) GETTING STARTED Here’s what you need to know before you plunge into the first application: What’s an object? What’s a class? An object is a person‚ place‚ or thing. A class is a description that applies to each of some number of objects.1 What are strategies and patterns‚ and why are they important? A strategy is some specific advice that you can use to achieve a specific objective. A pattern is a template of interacting objects‚ one that
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A force can do one of four things to an object: 1. Make it speed up - accelerate. 2. Make it slow down - decelerate. 3. Change its direction. 4. Change its shape. If something is doing one of these four things there must be net force acting upon it. Newton’s First Law ’Every body continues in a state of rest or uniform motion unless acted upon by an external force.’ Something without net force acting on it will either stay still or move at a constant speed in a straight line until
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