Cafe Coffee Day is India’s favorite coffee shop‚ for the young and the young at heart. CCD today has definitely become the largest youth aggregator.”Although demographically‚ a typical consumer would be male or female between 15-29 years of age‚ belonging to middle or upper middle class‚ we call our consumers young or young at heart. We are about juke boxes‚ good and affordable coffee and food.” Sudipta Sen Gupta‚ ex-marketing head‚ CCD. CCD focuses on projecting a feeling of togetherness‚ friendship
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COFFE CAFE INDUSTRY- BARISTA Vs CAFE COFFEE DAY OBJECTIVE The objective of this project has been to understand the marketing mix of Barista and Café Coffee Day and compare the two firms in terms of their operations and other aspects. We took up organized coffee retailing as we wanted to understand what it takes to sell not only a coffee but a whole experience in a country where coffee is not as preferred & popular as tea. The firms that have ventured into coffee retailing business in the country
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goal by the way of proposed new launches‚ brand equity and spread out distribution channel with Tata Motors Ltd. which is the 3rd largest distribution network in India with around 1000 touch points of Sales & Service in the country. [pic] www.indiacarsbikes.in Points of Parity (POP) |Factor |Fiat Grande Punto 1.3 emotion |Maruti Suzuki Swift VDI | |Engine |Fiat Diesel Engine 1248 cc
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POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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calories. Many companies are in the market with their products as complete health products; such as Complan‚ Bournvita‚ Horlics etc. but the parent is always wondered which is the best health drink to buy for their kids? COMPAN VS HORLICS Points of Differentiation: Product wise: Essential nutrients for kids: Look for these components when choosing any nutritional supplement for kid. * Calcium- Required for building strong bones and sustaining a normal
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perfect timing for the launch of this company. Their visionary Chairman could foresee the demand for Indian coffee abroad and ABCTCL began exporting coffee to coffee connoisseurs across USA‚ Europe & Japan. The "Coffee Day" as brand was born in the year 1994. In the year 2000‚ Coffee Day exported more than 27‚ 000 tones of coffee valued at US$ 60 m and for the second time in a short span of 7 years retained its position as the largest coffee exporter of India. In this short journey of 12 years‚ the company
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INTRODUCTION Café Coffee Day is a chain of coffee shops in India having it ’s head quarters in Chikkamagaluru‚ Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL)‚ it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in Bangalore‚ and today has the largest cafe retail chain in India - with 650 cafes in 110 cities. Headquartered in Bangalore‚ a majority of its cafes are also located in Bangalore. The cafe chain has had much success
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CAFÉ COFFEE DAY RESEARCH Introduction The given case is based on CCD the largest coffee retailer in India. It started operation since 1996 by V.G Sinddharth. CCD pioneered the café concept in India by year 2000 the company had only 14 outlets in 6 cities. It was after year 2000 the company started on a massive expansion program that has been it set up nearly 1000 outlets in India in ten years. The café coffee day is owned by ABC Ltd which is the largest producer of Arabic coffee in Asia. There were
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Marketing Management Assignment Product: café coffee day Category: coffee joint Tagline: a lot can happen over a coffee Target group: youth in middle and higher income group and also business class people Positioning statement: Café coffee day’s positioning statement deals with not only offering a varied range of coffee but also providing a unique experience and comfort along with it. It not only offers different flavored
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institute please clickhttp://www.skylinecollege.com/ to visit the official college website. This dissertation was completed by Saroj Shahbaz Naiyar (2007 – 2009) on the topic Barista Vs Café Coffee Day a Comparative Study. Summary The objective of the thesis is “To compare and study Barista & Café Coffee Day‚ identify areas of excellence and areas needing improvement; and provide suggestions for such improvement”. The aim of this Thesis is to successfully compare two prominent service sector
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