"Political advertising" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 8 of 50 - About 500 Essays
  • Better Essays

    Puffery in Advertising

    • 3277 Words
    • 14 Pages

    where the advertiser “puffs up” the product to seem more than it is. This can seem misleading or deceiving to consumers because puffery is not illegal and is a common and effective method used in advertising. I think there is nothing wrong about puffery because it is a necessary technique to enhance advertising‚ in which I encourage further use of it. Some claims that make up puffery may be false‚ but they are not lies because they cannot be disproved or proved. Fore example‚ a company may claim that

    Premium Advertising

    • 3277 Words
    • 14 Pages
    Better Essays
  • Better Essays

    Women In Advertising

    • 3497 Words
    • 14 Pages

    Karoline Silva Final paper Gender and Communication How Women are perceived in Advertisements It is safe to say that through out history advertising has been a major factor to large corporations around the world. In order to sell their products while maintaining a successful business‚ these large corporations have become extremely smart on how to get the viewers attention. Women and men are both used in advertisements‚ but as the world changes and the media continues to grow even larger‚ it seems

    Premium Woman Advertising Gender

    • 3497 Words
    • 14 Pages
    Better Essays
  • Good Essays

    Advertising Notes

    • 5319 Words
    • 22 Pages

    Regulatory Aspects of Advertising and Promotions * Activities online redirected back to social media accounts * Celebrities paid to tweet * FTC has rules about making people reveal that they’re really being paid to voice their opinions * We are being targeted with communication highlights that the social‚ ethical‚ and regulatory aspects of advertising are as dynamic and controversial as any of the strategic or creative elements of the process The Social Aspect of Advertising * Positive-

    Premium Advertising

    • 5319 Words
    • 22 Pages
    Good Essays
  • Satisfactory Essays

    Queer advertising

    • 301 Words
    • 2 Pages

    Queer advertising ‘Commodity lesbianism’ (Danae Clark‚ 1991) Dual market strategy – packaging gender ambiguity but also erasing gay/ straight differences. Personal/political identities reduced to consumer choices (like ‘commodity feminism’). Lesbians are thus caught between the need to establish an identity and the need to be free of limits on identity Development of queer advertising: 1980s: advertisers recognize value of the ‘pink dollar’ Advertising gradually becomes more direct/

    Premium Marketing Advertising

    • 301 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Advertising questions

    • 8252 Words
    • 52 Pages

    Advertising & IMC: Principles and Practice‚ 9e (Moriarty) Chapter 1 The New World of Marketing Communication 1) Which of the following is a basic role of advertising? A) identification B) entertainment C) competition D) public relations E) two-way communication Answer: A Diff: 2 Page Ref: 6 Skill: Concept Objective: 1-1 2) The word advertisement first appeared in the ________. A) 1550s B) 1650s C) 1750s D) 1850s E) 1950s Answer: B Diff: 2 Page Ref: 6 Skill:

    Premium Advertising

    • 8252 Words
    • 52 Pages
    Powerful Essays
  • Satisfactory Essays

    across. This form of communication has been in existence for time immemorial and has always been considered very impactful. Advertising has a major influence on the minds of consumers‚ and is able to build brand image as well as create brand recall. Over the years marketers have developed new strategies to stay alive in the market and sell more products. Gender advertising to depict stereotypes have been very commonly used. Especially in the case of women this has been all the more prevalent because

    Premium Woman Gender Female

    • 251 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    ------------------------------------------------- European Advertising vs. American Advertising ------------------------------------------------- Research Paper ARS 230 The main aspect of advertising is to ‘get more bang for the buck’‚ to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years‚ advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition‚ but what if one

    Premium Advertising

    • 880 Words
    • 4 Pages
    Good Essays
  • Good Essays

    POLITICAL ADVERTISING

    • 2689 Words
    • 9 Pages

    POLITICAL ADVERTISING (page 87) Bolland defines advertising as the ‘paid placement of organizational messages in the media’ (1989‚ p.10). Political advertising therefore‚ in the strict sense refers to the purchase and use of advertising space‚ paid for at commercial rates‚ in order to transmit political messages to a mass audience. The media used for this purpose may include cinema‚ billboards‚ the press‚ radio‚ television and the internet. MEDIA MANAGEMENT (page 123) Media management comprises

    Free Sociology Mass media Politics

    • 2689 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    International Advertising

    • 2097 Words
    • 9 Pages

    International Advertising-How is it affected? Introduction What is advertising? It is a paid-for communication through media such as television‚ newspapers or radio. Most advertising can be categorised as either informative or persuasive‚ or a combination of the two. Advertisements can be seen on billboards‚ buses‚ television‚ the internet‚ etc. They are usually put in areas where members of the public can easily see/hear and access the advert. Advertising spending is on the rise‚ as study

    Premium Marketing Advertising

    • 2097 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Ethic in Advertising

    • 12216 Words
    • 49 Pages

    Ethics in Advertising Preface: Advertising is any paid form of non-personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. In today ’s fast-paced and high-tech age‚ businesses use advertising to make prospects aware of their products and services and to earn profits through increasing their sales and sales turnover. Advertising reflects contemporary society. The making of an ad copy‚ its message‚ its illustrations‚ the product advertised and the appeal used

    Free Advertising

    • 12216 Words
    • 49 Pages
    Powerful Essays
Page 1 5 6 7 8 9 10 11 12 50