March‚ pp. 18-23. Fitzsimmons‚ J.A. and Fitzsimmons‚ M.J. (1998)‚ Service Management: Operations Strategy and IT‚ Irwin/McGraw-Hill‚ New York‚ NY. ¨ Gronroos‚ C. (1987)‚ “An applied service marketing theory”‚ Working Paper‚ No. 57‚ Swedish School of Economics and Business Administration‚ Helsingfors. ¨ Gronroos‚ C. (1988a)‚ “Service quality: the six criteria of good perceived service quality”‚ Review of Business‚ Vol. 9 No. 3‚ pp. 10-13. ¨ Gronroos‚ C. (1988b)‚ “Assessing competitive edge in the new competition
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As Singapore is a small and relatively modern amalgam of Chinese‚ Malay‚ Indian and European immigrants‚ the culture of Singapore expresses the diversity of the population as the various ethnic groups continue to celebrate their own cultures while they intermingle with one another. For example‚ one can find a Malay wedding taking place beside a Chinese funeral. Singapore has achieved a significant degree of cultural diffusion with its unique combination of these ethnic groups‚ and has given Singapore
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CASE PREPARATION : SINGAPORE AIRLINES 1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore they want to provide this high quality service in a safe‚ reliable and economical way‚ so this excellence also has to be cost-effective. Singapore Airlines understands that to give their customers the
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and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report‚ our group conducted a survey about Topshop to find out its target market and the perspective of these target market towards the brand. We basically asked people around school and friends around Singapore to answer this survey. We were able to asked 74 people
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Singapore – one of the fastest growing economy and Asia’s commercial capital is the host to a wide array of brands. These brands belong to many different industries; It is a home to brands which have originated in other countries as well as brands which have been born in this country itself. One particular brand that has really caught my interest belongs to the aviation industry. This company has been known for is amazing hospitality‚ courteous crew and one of the best inflight services. This company
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Singapore’s casino. Casinos from around the world are graded differently. The first casino in Singapore was built at the Marina Bay Sands. People described the Casino as the building with a boat on top. It is huge and very famous and one of the top casino in Asia‚ one of the most expensive building in the world. Besides the casino‚ people can enjoy other facilities located near the casino like‚ the Singapore Flyers‚ boat ride by the river‚ world-class shows in theaters. There are many shops‚ which sells
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heading into a period of retirement. As this trend continues to persist‚ Singapore will face a major challenge in overcoming the problems posed by an aging population. An aging population is expected to have a negative impact on Singapore’s economy‚ community as well as the labor force. If the labor force continues to decline relative to the overall population‚ this will hinder economic development. Therefore‚ the Singapore government has introduced various schemes to enhance employability of the
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International Relations Final Review Sheet a. Drawing from class resources‚ discuss why or how women’s rights are human rights‚ and are important on a global level. Select 2 issues to discuss. You might start with Secretary Clinton’s speech at the UN‚ for example. Bring in evidence and examples to support your points. Finally‚ discuss solutions to these issues that affect women’s wellbeing (e.g. UN Res. 1325; Muhammad Yunus’ micro credit; UN or NGO programs or others). Secretary Clinton’s speech
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the economic recession on Singapore food industry Student Name: Farah Shila Bte Mohd Zaini Student ID: 83751 School: School Of Hospitality Diploma: Diploma in Integrated Event Management Matriculation Year: 2009 Date: 22 September 2009 Contents • Executive Summary • Overview of the growth of Singapore food industries & SFI • Issues and Challenges: An analysis of the impact of Economic Recession on Singapore food industries. • Overcoming the Economic Recession
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Overview of Aging Population in Singapore Populations in many developed countries are ageing‚ and Singapore is no exception. The first batch of post-war baby boomers will reach 65 years of age by 2012. The number of seniors will increase from 8.4% in 2005 to 18.7% in 2030 (refer to Table 1). According to the 2010 Population Report‚ The proportion of residents (i.e. citizens and PRs) aged 65 and above increased from 7.0% of the resident population in 1999 to 8.8% in 2009. Correspondingly‚ the
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