Include Why Nokia ? History Mission statement Target Market Positioning 4Ps Brand personality Market Segmentation BCG Matrix SWOT analysis Nokia Corporation is a Finland based multinational company Headquarter -- Keilaniemi‚ Espoo‚ city neighboring Finland’s capital Helsinki. CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila. Founder -- Fredrik Idestam in 1865. Nokia started as a pulp‚ rubber and cable manufacturer “ Nokia is world third richest
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NOKIA Case StudyHow Can Nokia Maintain its Market Position in the Mature European Market? Project in Markeing Management 1. Executive Summary Mobile phone market in Europe is going through major changes. Key players are losing market share while new and young companies‚ mostly from Asian countries‚ are coming to the market. At the same time the market is slowly expanding when people are buying more phones than ever. The whole process of buying mobile phones has changed in the last few years. People
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organization’s environment to achieve their goals. Al though “organization” is being defined relatively simple but the concept of “Management” is a bit more exclusive. Management is a set of activities that include planning and decision making‚ organizing‚ leading and controlling directed at an organizations resources with the aim of achieving organizational goals in and efficient and effective manner. Now‚ let us have a closure view on an international well-known organization-Nokia Corporation on
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Nokia Corporation The Nokia Story Nokia was set up in 1865 by a mining engineer named Fredrik Idestam at the Tammerkoski Rapids in South-Western Finland. The company started as a wood pulp mill‚ and in 1960‚ the company started a mobile phone manufacturing business. In 1998‚ Nokia produced 100 million mobile phones and became the world’s largest phone makers. Now‚ Nokia is a leading multinational company engaged in producing mobile communication products‚ and is the
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The impact of Political‚ Legal and Social factors on a business Describe how political‚ legal and social factors are impacting upon the business activities of the selected organisations and their stakeholders. Political factors: ‘’Political factors are how and to what degree a government intervenes in the economy.’’ (http://en.wikipedia.org/wiki/PEST_analysis) Political factors include: * Environmental regulation and protection * Taxation ( corporate: consumer) * International
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PEST Analysis of Nokia PEST analysis identifies the political‚ economic‚ social‚ technological‚ environmental‚ and legal factors that of which directly affect a company. Political Factors Political/Legal environment are usually considered as one because they are enforced by the nation’s government. It is vital for Nokia’s operation because different nations with their respective government have different Political/Legal platforms respectively; Nokia operating on global level must abide to
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P6 & M3: Political‚ legal and social factors impacting the business There is a range of influences that can affect the business in the business environment. Usually these influences cannot be controlled by the business itself. In P5 and M2 tasks I have presented the different economic impacts‚ and now I will present the political‚ legal and social factors in my P6‚ M3 and D2 tasks. Political factors There are 3 types of government that affect the country and these are Local‚ National Government
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_POLITICAL‚ LEGAL AND SOCIAL SITUATION IN VIETNAM TODAY_ After the Vietnam war Vietnam became communist in 1975. Even though a lot has changed since then‚ Vietnam continues to be a communist country today. The politic framework in Vietnam is a single party socialist republic. The communist party is in power today‚ it consist of a 14-member politburo (short for _Political Bureau_‚ executive organization for a number of political parties‚ most notably those of communists)� the members of the politburo
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Branding – One of the most important decisions a marketing manager can make is about branding. The value of brands in today’s environment is phenomenal. Brands have the power of instant sales; they convey a message of confidence‚ quality and reliability to their
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Political The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India‚ and because of this it is important that Nokia follow the rules and regulations that are set in India‚ so that they can operate as efficiently as possible. The types of things they will have to be aware of is the minimum wage‚ the maximum hours a week
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