International Political Economy – Final Exam Notes The Rise of International Political Economy Classical Political Economy Origins of Political Economy Population and economic growth in the 19th century after a period of stagnation from 1500-1800 Moral philosophy in the 18th century began to focus on the economy when previously religiously based Example: Adam Smith applied philosophical explanations to how the economy works The rise of “economic philosophy” Smith‚ Ricardo‚ Malthus
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1. Jody owns KuppaJava Kiosks‚ a sole proprietorship. Jody’s liability is a. limited by state statute and varies from state to state. b. limited to the extent of capital expenditures. c. limited to the extent of his or her original investment. d. unlimited. 2. Leigh wants to go into the business of construction contracting. Among the reasons that would probably convince Leigh to set up his business as a sole proprietorship would be a. its greater organizational flexibility. b. its limited
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Chapter 10 Brand and Product Decision in Global Marketing Case 10-2 the Smart car 1. What is Smart`s competitive advantage? Its brand image? * Smart`s competitive advantage is a eco-friendly car with a specific emphasis on fuel economy and parking ease. This car is efficient and affordable. Their conception is providing tiny high-class quality cars with almost no damage on environment. They also give the opportunity for customization by switching the panels on the car. Their brand image
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The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations‚ but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context‚ a useful aide-memoire‚ although in some texts it is sometimes referred
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Chapter 2 - Blythe - The Marketing Environment Introduction Organisations are surrounded by laws‚ competitors etc which are marketing environment Marketing policy operates within a rapidly changing environment External factors must be monitored and responded to St Paul’s Cathedral Major tourist attraction‚ also a church at the same time Needs £5.5 million to stay open a year Non-profit organisation but needs contributions so some parts of the building you have to pay to see Has to compete with many
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2.2 INTERNATIONAL MARKETING MANAGEMENT Q2.The legal environment of foreign marketing takes an added dimension of importance since there is no single uniform commercial law which governs foreign business transactions.” – Comment. International marketers must be aware of the legal environments that they operate in. As there is no uniform international law regarding business transactions‚ companies can find themselves wasting money or in legal issues if they do not operate according to the
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be adopted; his frustration however is when the proposals are underwritten as non pragmatic‚ non applicable‚ too idealistic for Germany and threatening to the Nobility. On finding the very policies in America list remarked that the best work on political economy which one can read in that modern land is actual life. Hamilton’s writing was not so much from a perspective of academia as it was in civil service; he writes as the Secretary of the Treasury in the
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Macro-environment factor In reflecting the macro environment‚ the economic environment is one of the identified elements that affect the microenvironment of hybrid cars. For the past years‚ prices of petroleum in Malaysia have risen due to inflation (thestar‚ 2014). Oil scarcity is one of the main external aspects that affect the rise in oil prices. High petrol prices have reduced the consumer purchasing power and spending pattern for gasoline cars since it’s more fuel consuming compared to
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Chap- 9 International Marketing Management Marketing is the process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives. International Marketing is the extension of these activities across national boundaries. Firms expanding into new markets in foreign countries must deal with differing political‚ cultural‚ and legal systems‚ as well as unfamiliar economic conditions
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Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples. Cultural Language. Will language be a barrier to communication for you? Does your host nation speak your national language? What is the meaning of your brand name in your host country’s language? Customs: what customs do you have to be aware of within the country? This is important. You need to make sure you do not offend while communicating
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