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    Company: Starbucks Coffee BACKGROUND Starbucks Corporation is the largest coffee company in the world‚ with over 17‚000 stores located around the globe. Headquarters are located in Seattle‚ Washington‚ United States. Starbucks offer beverages- mainly coffee and tea‚ food- salads‚ snacks‚ sandwiches to customers. The company also markets books‚ music‚ and film. DEMAND OF STARBUCKS Is the demand for Starbucks elastic or inelastic? Starbucks mainly sells coffee‚ and coffee is an inelastic

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    Background OF Bangkok Bank Bangkok Bank has been Thailand’s leading bank for more than half a century.In the 1940s‚ local Thai businessmen found that it difficult to get credit facilities from foreign banks. So‚ this gives an opportunity for them to start up a truly Thai bank. After the Bangkok Bank was set up and begins trading in 1944‚ it gets strong support from many local businesses and grew rapidly. Bangkok Bank became a dominant player in Thailand which it is the bank that used by all leading

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    1. The Travel Market can be segmented into 3 segments: Luxury travellers‚ Adventurers and Budget travellers. These segments are identified by demographics like age and income‚ psychological factors like personality‚ and benefits sought like needs and product features. Luxury travellers are usually older or middle-aged consumers who are already financially prosperous and look for relaxation and rejuvenation from their stressful positions. They can also be retirees. Luxury travellers will be willing

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    Organizational Background The pharmaceutical industry in Bangladesh is one of the most developed hi-tech sectors within the country’s economy. In 2000‚ there were 210 licensed allopathic drug-manufacturing units in the country‚ out of which only 173 were in active production; others were either closed down on their own or suspended by the licensing authority for drugs due to non compliance to good manufacturing practices or drug laws. The industry manufactured about 5‚600 brands of medicines in

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    Why We Travel

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    The article “Why We Travel” by Pico Iyer talks about his opinion on why people travel to foreign places and what they expect to gain from their trips. He also mentions a few of his past experiences and his feelings and emotions based on them. Based on this article‚ we are able extract that traveling is not just the matter of going somewhere other than your home and coming back the same person. It is somehow a little more than that as it affects us in ways unexplainable. An interesting point brought

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    History and Background Apple Computer Inc.‚ what is common day known as Apple Inc.‚ was established on April 1st‚ 1976 by Steve Jobs‚ Steve Wozniak and Ronald Wayne. Two weeks later Wayne sold his company shares back to Jobs and Wozniak for $800. Apple Computer Inc. then became incorporated‚ without Ronald Wayne‚ on January 3‚ 1977. The first product Jobs and Wozniak created was the Apple I. Steve Jobs used his parents’ garage as a workplace to manufacture this product. The finished product

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    Maundaari Shirer 711 6\1\13 Personal Narrative My blatant lack of care for religion was entirely influenced by my cultural background. My nescient views were caused by a heated dispute between me and my parents. My experience growing up is and will be significantly altered by this moment in my life 2 years ago. My cultural background has an impact on my life growing up‚ as well as how I felt at the time and the significance of the event. The event was intense as it had me feeling

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    Tourism & travel market

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    2. Travel and Tourism industry: the structure and the three technology “revolutions” 2.1 Travel & Tourism industry in numbers and the main players: Travel & tourism industry is one of the largest and fastest growing industries in the world; globally‚ in 2012‚ it generated $2 trillion in direct GDP1‚ which corresponded to 2.9% of the world GDP. Also in terms of employment‚ its importance is highly pronounced‚ with a total contribution2 of 8.7% of world employment‚ the travel & tourism industry

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    Travel Agencies-Intro

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    A travel agency is a retail business that sells travel related products and services to customers on behalf of suppliers such as airlines‚ car rentals‚ cruise lines‚ hotels‚ railways‚ sightseeing tours and package holidays that combine several products. In addition to dealing with ordinary tourists most travel agencies have a separate department devoted to making travel arrangements for business travelers and some travel agencies specialize in commercial and business travel only. There are also travel

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    Background of OSK Holdings

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    Background of Company Background of OSK Holdings Berhad (5053.KL) OSK began its operations in 1963 as a small stockbroking company. Now OSK is one of the leaders in the finance industry. In 1991‚ OSK was listed on the Main Board of the Kuala Lumpur Stock Exchange. It then obtained universal broker status in 2002 and subsequently an investment banking license in 2007. Over the years‚ OSK transformed from a domestic retail broker into one of ASEAN’s largest regional investment banks with over 3

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