[pic][pic] [pic] Economics of Adidas by Georgi Kolev Sem03 2011 Table of Contents: 1. Traditional organization forms of a company and kinds of risks involved in each of the different forms. 3 2. Factors in the economic environment influencing the business of Adidas© 4 3. Adidas© and Porter’s 5 Forces model. 5 -3.1 Major factors from each force and how they influence the industry. 5 1. Traditional organization forms of a company and kinds of risks involved in each of
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The Affect of Change in Leadership David Downin Dr. Sam Sanders Abstract Leadership is an area of growth. The person in a leadership position is set to guide the minds of the people beneath him or her
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HISTORY OF ADIDAS Adidas was established in 1920s by Alfred Dassler and his brother Rudolph Dassler in Germany. Firstly‚ company was produced gymnastic and soccer shoes. At the 1928 Amsterdam Olympics German athletes first showcased Dassler brothers’ shoes to the world. In 1949 Dassler brothers quarreled and Rudolph left to establish the Puma sport company while Alfred registered Adidas and the now famous three diagonal stripes. The first samples of Adidas footwear were used at 1952. Helsinki Olympics
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Course of Action……………………………………………..…P.11-13 Executive Summary Adidas is a primary footwear companies along with its competitors who have adopted an online e-commerce strategy to increase their sales and product awareness. Most importantly‚ Adidas have invested heavily into online brand building and image development and it was primarily to provide information to its consumers. In order to maximize its market share‚ Adidas have placed a great importance in developing their branding and marketing
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BRAND Political Adidas policy is to control and monitor hazardous substance to protect human healthand environment one of those is to eliminate PVC making progress in findingsubstitutes like polyurethane‚ ethyl vinyl‚ silicones thermoplastic rubber. Adidas also provide training sessions on employment standards and HR systems‚ health and safetyis important for the company. Establishing teams to manage and monitor SARS inAsia factory‚ washing stations‚ disinfectant units. Finally Adidas protects
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Two main groups of changes affect managers’ jobs and are significant to an organization: external forces and internal forces. With external forces‚ the need for change comes from various sources outside the organization: marketplace‚ governmental laws and regulations‚ technology‚ labor markets‚ and economic changes. Internal forces originate from the internal operations of the organization or from the impact of external changes. They include redefining an organization’s strategy‚ workforce‚ new equipment
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FUNDAMENTALS OF MANAGEMENT ASSIGNMENT-2 Strategic planning process ADIDAS-ALL DAY I DREAM ABOUT SHOES Inputs: People: Adidas claim that their people are crucial to his success. Achieving there goal to be the global leader in sporting industry wholly depends on the talents and engagement of their employees. They reward the staffs for their achievements. As employers they take responsibility to ensure health and safety to his people. They also look after their employees by promoting global mobility
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like child labor or environment pollution? In the Soccer industry‚ Adidas has a stronghold Weaknesses? High prices in some products? E-commerce is limited to USA? The direct sale to consumers is creating conflicts with its own resellers? Online customer service not "helpful" or easy to find Opportunities? Increase female participation in athletics ?Adidas by Stella McCartney?? Collaborate with other online retailers to offer Adidas products? Possibility of outsourcing the web development and e-commerce
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Information 60 years of adidas – the stories that still inspire us today adidas‚ one of the leading sports brands in the world‚ is turning 60 on August 18‚ 2009. It still seems an unlikely story: a modest shoemaker from a small rural town in Germany develops a range of sports products so original and so perfect that they are sought by athletes from all over the world. As he indulges his passion for sport and for innovation‚ he creates a brand as great as any in the world. An unlikely story‚ but
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Strategies of ADIDAS Global Brands is responsible for all the product and marketing functions and long-term development of the adidas and Reebok brands. The primary objective of this portfolio strategy is to ensure that our brands seize market and category opportunities through well-defined and coordinated go-to-market strategies. Each brand is responsible for the execution of its strategic focus by creating a constant stream of innovative and inspiring products and generating communication strategies
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