4. Analyse critically how Customer Relationship Management (CRM) system can play an important role to increase profits for each of the organization. CRM (Customer Relationship Management) is an information industry term for methodologies‚ software‚ and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example‚ an enterprise might build a database about its customers that described relationships in sufficient detail so that management
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name Nike they think of great footwear‚ quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride‚ thinking what they are wearing will improve their own personal athletic goals‚ or simply boost their self-confidence. Also‚ people purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. Nike being in the market‚ has opened so many doors for athletes and being in the media and advertising positive social values. Nike is a
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Nike case study Jamaludin Husein Alcaf Background • Nike is based in Oregon‚ USA. It operates in 120 countries and has over 20‚000 employees. Fiscal year 2001 saw sales grow in each of its product segments in all four global markets. Total sales topped $US 9 billion. • In Japan‚ Nike allied itself with Nissho Iwai‚ the sixth largest Japanese trading company‚ to form Nike-Japan Corporation. Because Nike al ready held a part of the low-priced athletic shoe market‚ the company set its sights on the
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Final case study Marketing Mix of Nike Products • Nike’s focus is athletic footwear and sport apparels for practicing sport as well as for every day usage. • Low labor prices because the production facilities are located close to the raw material. • Brand also offers few new products include sport balls‚ timepieces‚ eyewear‚ skates‚ bats‚ and other equipment designed for sports activities. • The most famous product categories of Nike includes: Running‚ Basketball‚ Cross-training‚ Outdoor
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growing technology changes and advances‚ there are also companies like Nike‚ which has continually innovated and increased marketing to survive over time. Nike is an excellent corporation to study which has had continuous success over a lengthy period of time. Nike has outlasted rivals and maintained its position as the top athletic wear producer in the world. Nike was founded in 1964 by Bill Bowerman and Phil Knight. ("Nike‚ inc. history‚" ) Bill Bowerman was a track coach at the University of
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The Nike Sweatshop DebateShould Nike be held responsible for working conditions in foreign factories that it does not own‚ but where subcontractors make products for Nike?Nike is definitely not only responsible but also accountable for the working conditions of foreign factories that it does not own which it subcontracts with. Nike should have taken the initiative to be responsible of the contractors/employees working in other countries on a global scale. For example: Recently‚ Pepsi Cola was in
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Introduction This paper is a based on a case study of Nike. The paper will be discussing legal and ethical analysis and how the impact the operational/ ethical issues of the organization‚ the paper shall also be discussing the contribution factors and how the company’s corporate culture may have helped to minimize the unethical behavior or actually contributed to/caused the unethical behavior. The paper is also going to provide ethical decision factors‚ which are going to address or going to be
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generated to bring forth the idea of women being viewed more equally. This piece of art was the Nike Swoosh. The Nike Swoosh‚ created by Carolyn Davidson in 1971‚ was an influential part of the American Feminist Movement in the 1960s and 70s because it’s development was inspired by the need for a representation of feminine strength and to impact a better future for women through opportunities. The Nike Swoosh epitomizes the American Feminist Movement because its creation was influenced by current
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I would also like to thank all my classmates for their help in doing this project. AIM The main aim of this project is to compare and identify the various marketing strategies followed by two of the world’s best sports company’s Adidas and Nike as they have been in rivalry for a long time. I would also like to find out the strengths and weakness of both the companies. INTRODUCTION OF THE COMPANIES ADIDAS Adidas AG is a German sports apparel manufacturer and parent company of the
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` case? 2. Why should Nike be held responsible for what happens in factories that it does not own? Does Nike have a responsibility to ensure that factory workers receive a “living wage”? Do the wage guidelines of FLA or WRC seem most appropriate to you? Why? 3. Is it ethical for Nike to pay endorsers millions while its factory employees receive a few dollars a day? 4. Is Nike’s responsibility to monitor its subcontracted factories a legal‚ economic‚ social‚ or philanthropic responsibility
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