IKEA CASE STUDY Ikea is a multinational company that grew from a small activity to the leader of the low price furniture market. Their success is not only determined by a lean supply chain and business know how but also by the loyalty of its customers. The company’s strategy to approach the consumers is to study their needs and likes to be able to offer the best possible product. As the case describes‚ IKEA‚ adapts its products depending on needs and preferences of different country customers. For
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PESTEL analysis Political factor Generally. The political situation is stable and the political parties respect the agreements between the MNCs and the government. This will help IKEA ensure the healthy business environment. However‚ In Poland after the fall of communist government make the political situation changed drastically. That has bad impact to relationship between the supplier and IKEA such as the supplier tried to raise price. Economic factors The economic crisis is the good economic
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Management Strategic Management Plan for IKEA Lecturer: DR PRASAD Contents 1.0 Introduction 2.0 SWOT Analysis 3.0 External Analysis (General Environment) based to: 4.1 Political Forces & Legal Factors 4.2 Economic Conditions 4.3 Socio-cultural Conditions 4.4 Technological Changes 4.5 Environment Factors 4.0 External Analysis (Competitive Environment) based on: 5.6 Intensity of rivalry
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will be affect by the business environment. It includes political environment‚ economical environment‚ social environment and technological environment. So let’s start with political environment. Political environment may mean some kind of regulation or legal issue made by the government. Fair-trade and minimum wage will be a good example. For IKEA‚ we can see any significant impact from the political environment. The next one will be the economical environment. During the economic recession‚
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Internal environment 6 Core competence: 6 Synergy: 7 Value creation: 7 Functional analysis: 7 Strengths: 7 Weaknesses: 8 External environment 8 Macro environment 8 Opportunities: 9 Threats: 9 Porter five forces 10 SWOT-matrix: 11 Strategic Gap: 12 Strategic choice: 13 Implementation plan: 14 Conclusion and Recommendations : 15 Bibliografy 16 Executive Summary: IKEA is a company established in the early 1940s. The company has 140 stores spread over 30 different countries. IKEA is a retailer
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IKEA Marketing Plan – Part I Submitted to: John Daly Submitted by: Lindsay Churchman Matthew Holland Jamie Krebs Eveline Man Chris Manellis Chelsea Slade Due Date: February 17‚ 2011 MRK428MS Internal Environment IKEA current marketing goal and objective The IKEA vision is to create a better life for many people who purchase their products. Their main objectives are: - IKEA produces cheap and affordable products for the customers - The company wants better life for those who cannot afford expensive
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IKEA Concept and history IKEA offers a wide range of well-designed‚ functional home furnishing products at prices so low that as many people as possible will be able to afford them. This is the idea at the heart of everything IKEA does‚ from product development and purchases to how we sell our products in IKEA stores globally. Anybody can make a good-quality product for a high price‚ or a poor-quality product for a low price. But to make good products at low prices‚ you need to develop methods
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Master of Business Administration IKEA Company Term Project STRA 703- Strategic Management Presented to Prof. Dr. Thomas Diefenbach by Merham Yousri ‚ Mona Mansour And Passant Fouda Table of Contents 1. Introduction about IKEA 4 1.1. How the concept IKEA Began 5 1.2. IKEA concept‚ Mission and Vision 6 1.3. The main reason behind IKEA 6 2. The Main Strategic Problem in IKEA 7 3. PESTAL Analysis of the Macro- Environment 7 3.1. Political and legal Side in Egypt 7 3
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Political- legal environment is one of the economic environment that its development has strongly impacts on the marketing decisions of the company. The political environment consists of laws‚ government agencies‚ and pressure groups that influence or limit various organizations and individuals in a given society. Each factors of political environment has its own functions and impacts on the economic activities of the industry. The economic systems work best with at least some regulation. When
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Impact of Political environment on doing business in India As in any part of the world‚ political influence is highly essential to start a business in India. Especially if you are planning to start a multi billion business‚ some sort of political patronage is an absolute necessity. Not only for safeguarding the interest of the company but even to begin the process of getting the required sanctions‚ one requires hold in the high echelons of politics and administrative circles. Indian society is
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