Case 1: McDonald’s global marketing strategy 1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers‚ fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products: Fast
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Student author May 29‚ 2011 Student author May 29‚ 2011 Global Market Entry Strategy Global Market Entry Strategy PEPSICO‚ INC. PEPSICO‚ INC. Pepsi Pepsi Market Entry Strategy PepsiCo‚ Inc. is currently operating in China. It has been in the country since 1982‚ when it started its first operation in Shenzhen and later established 30 joint ventures all over the country. Recently CEO Indra K. Nooyi said that China “represents our single biggest opportunity today outside the U.S
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How political and legal systems affect International Business Introduction Political and legal systems play a major role in the International businesses for the companies that source‚ produce‚ market and export products in foreign countries. They pose a big challenge to the companies and the companies need to overcome the factors to become successful in the international stage. We will see the various political and legal environments available and how they would affect the international business
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Global Marketing Management Planning and Organization Global Marketing Management “Companies must learn to operate as if the world was one large market.” - Theodore Levitt (1983) Global Marketing Management I. II. Global vs. International Marketing Standardization vs. Adaptation Controversy A. Benefits of Standardization 1) Cost Saving 2) Levitt’s Argument 3) Uniform Brand Image 4) Improved Coordination Global Marketing Management B. Advantages of Adaptation 1) Differing Use Conditions
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Global Marketing Management Introduction: Marketing- It means buying & selling (exchanging) of goods and services. It is a process of innovating new goods & services‚ promoting it and finally delivers to the ultimate customers and firms. It is a process of aiming the resources and motive of the firm on environmental factors. (Keegan & Schlegelmilch‚ 2001). Global Marketing: It is a process of planning and carrying on the trading activities across the different countries for exchanging of goods
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scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment‚ the micro environment still has an important role to play. In summary‚ the macro environment is involved with the industries‚ companies‚ markets‚ clients and competitors‚ while the micro environment can be represented by the suppliers‚ competitors and customers. Macro Environment These are the major external and uncontrollable factors that influence an organization’s
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Running head:FACTORS AFFECT CHINESE OUTBOUND TOURISTS Factors Affect Chinese Outbound Tourists In Destination Choice Weiqi Wang Fairleigh Dickinson University FACTORS AFFECT CHINESE OUTBOUND TOURISTS Factors Affect Chinese Outbound Tourists In Destination Choice Introduction With the development of Chinese tourism market‚ the outbound tourism has attracted more and more attention in recent years and it has recently drawn much research attention in the
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where it has the distinct taste of home. It is fast building a global empire‚ but its roots are in the local communities it serves with pride. And although it’s not scared to take a hard look at social issues – or to speak out about them – it maintains a soft spot for its consumers with an awareness that it touches their lives in many ways. That’s what makes Nando’s such a special brand‚ according to Thulani Mahlangu‚ Brand Manager (Marketing Support Southern Africa Region). Of course‚ the story of the
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Factors That Affect Life Insurance Industry Solvency BY Gilbert Chan 1030200020 Finance Terry Lu 1030200075 Finance A Business Project Submitted to the Division of Business and Management in Partial Fulfilment of the Graduation Requirement for the Degree of Bachelor of Business Administration (Honours) Beijing Normal University – Hong Kong Baptist University United International College April 2014 Acknowledgment First and foremost‚ my deepest gratitude goes to our supervisor
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Approach to Marketing Marketing Challenges in the Global Economy November 11‚ 2012 Abstract This article discusses some challenges faced with product development in the global economy. Brief case studies of Apple‚ eBay‚ and Levi Strauss & Co.‚ provide real-world examples of the challenges – competition‚ reach of influences‚ infringement‚ etc. Embracing technological advances‚ such as social media‚ is essential for leveraging a competitive edge‚ provide the company can operate ethically. Marketing Challenges
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