0Lecture 3: Marketing Environment Scanning of the Marketing Environment – Opportunities or threats? Environmental Forces—Firms must monitor six major forces in the broad environment: Demographic Political-Legal Economic Technological Socio-Cultural Natural 1. Demographic Environment The main demographic force that marketers monitor is population because people make up markets. Marketers are keenly interested in the: Size and growth rate of populations in cities‚ regions‚ and nations. Age distribution
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ABSTRACT The study was concerned with the factors affecting the performance of secretaries in organizations and a case study of private and government aided primary and secondary schools in Masindi Town Council. Secretaries are sole sources of organizational success however they are seen not to perform as expected. The objectives of the study were To examine whether wages and salaries affect the performance‚ to find out the effects of education and training on the performance and to determine
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Political Factors In India‚ one can never over-look the political factors which influence each and every industry existing in the country. Like it or not‚ the political interference has to be present everywhere. Given below are a few of the political factors with respect to the airline industry: The airline industry is very susceptible to changes in the political environment as it has a great bearing on the travel habits of its customers. An unstable political environment causes uncertainty
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FACTORS AFFECTING ONLINE PURCHASING BEHAVIOR Hamisah Haji Hasan‚ Ph.D Communication Department‚ Faculty of Modern Languages and Communication 43400 UPM‚ SERDANG. hamisah@putra.upm.edu.my 03-8946 8667 Prof. Samsudin A. Rahim‚ Ph.D The study examined the relationship between consumer personality and cultural dimensions to that of purchasing behavior through cyber advertising. Krugman’s Low Involvement theory and Hofstede’s Cultural Dimensions were incorporated in the study. A survey was conducted
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development is a situation whereby there is an increase in a nations GNP and GDP‚ leading to an increase in growth .but to a sociologist this is a surface definition as development or rather a country is regarded as developed when such increase is affecting the living condition of its people even to the smallest group in the society. Where we don’t only calculate numbers and figures and structures but can see the positive change of things in the life of the people‚ both the rich‚ average and poor. Then
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Factors affecting intellectual development There are two factors that greatly affect intelligence: 1. heredity 2. environment -Whichever has a bigger influence remains a debate until now because some studies proved that heredity has a bigger influence on intelligence while some studies showed the opposite. The important point is that the interplay of both heredity and environment is essential for maximum development of the intellectual abilities of the individual. Other factors affecting
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Factors affecting Pricing Strategies Introduction Pricing can be defined as the assignment of value or the cumulative amount of value that a customer must exchange in order to receive a particular product or service (Gerth‚ n.d.). For marketers‚ pricing can be viewed as a single strategic tool that can translate a potential business entity into reality (Abratt & Pitt‚ 1985). On the same notion‚ Avlonitis & Indounas (2005) noted that pricing is the only element of the marketing mix that
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Biology Task To investigate the effect of some factor affecting pulse rate Aim TO investigate how exercise affects the pulse rate. To do this‚ we took our normal pulse rate and then compared it with the pulse rate after exercise (walking). We kept all other factors constant so as to study the effect of exercise on pulse rate. Introduction Our heart is a muscle. It’s located a little to the left of the middle of our chest‚ and it’s about the size of our fist. There are lots of muscles all over
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sinful. Jul 2 DETERMINANTS OF FOREIGN POLICY The foreign policy of a country is influenced by so many factors Some of the important factors which influence the foreign policy of acountry or constitute the inputs of the foreign policy broadly speaking these factors fall into two categories‚ domestic and external. Domestic Factors 1.Size. In the first place the size of a state’s territory as well as it’s population greatly influences its foreign policy. Generally the leaders and people of countries
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DeVry University Health Care Policy Instructor: Professor Mary Black 03 October 2014 I. Introduction Statement: It has been with great concern the number of people living with obesity in the United States. This ongoing epidemic continues to drive the cost of healthcare up making it less affordable to the less fortunate. Health care providers are trying to bridge the gap between patients who suffer from this chronic illness. How will America deliver a standard of care to the public
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