Knowledge Centre – 2010 REPORT ON PACKAGING INDUSTRY IN INDIA Introduction All major industries create wealth but if there is one industry that plays a unique role by way of both creation of wealth through a wide range of manufacturing activities and also by way of preserving the wealth or value created by many‚ many other industries‚ it is packaging. Apart from the huge value addition and employment involved in these activities‚ packaging has served the Indian economy by helping preservation
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Factors affecting Pricing Strategies Introduction Pricing can be defined as the assignment of value or the cumulative amount of value that a customer must exchange in order to receive a particular product or service (Gerth‚ n.d.). For marketers‚ pricing can be viewed as a single strategic tool that can translate a potential business entity into reality (Abratt & Pitt‚ 1985). On the same notion‚ Avlonitis & Indounas (2005) noted that pricing is the only element of the marketing mix that
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The toothpaste market in India is estimated at 7000 crores with a CAGR of approximately 12% between the 2008-2013 timeframe. The toothpaste (or in general‚ the oral care) industry is marked by: Low Bargaining Power of Suppliers owing to commoditized raw materials High Bargaining Powers of Customers owing to low switching costs and high number of options. High Rivalry amongst players owing to multi-player nature of the industry with frequent product launches. Medium Threat of New Entrants owing
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Like other universities‚ FEU Diliman is experiencing a high number of BSA students’ shifters and low academic performance in accounting course. Comments and voiced of sentiments of the shifters’ and academics led the researcher to question the factors affecting the shifters’ population and if the problem exists with the course. Broad Field of Accountancy requires varying levels of competence‚ skills and intellectual abilities. According to the Theory of Intellectual Abilities (Sternberg‚ 1985; 1986:23)
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ANALYSING THE MACROENVIRONMENT OF TEXTILE INDUSTRY INTRODUCTION The textile industry occupies a unique place in our country. One of the earliest to come into existence in India‚ it accounts for 14% of the total Industrial production‚ contributes to nearly 30% of the total exports and is the second largest employment generator after agriculture. Textile Industry is providing one of the most basic needs of people and the holds importance; maintaining sustained growth for improving quality
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The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets
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FACTORS AFFECTING CONSUMER BEHAVIOUR ON PRODUCTS CHOICES:A SURVEY OF SUPERMARKETS IN ELDORET TOWN ABSTRACT This study will look on the ability of the local supermarket to take in to account the consumer buying behavior and characteristic as a baseline for defining marketing programs. To better understand why consumers buy as they do‚ many marketers turn to the behavioral sciences for help. Similarly‚ there are numerous theories‚ models and concepts making up the the field. These variables
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FACTORS AFFECTING ONLINE PURCHASING BEHAVIOR Hamisah Haji Hasan‚ Ph.D Communication Department‚ Faculty of Modern Languages and Communication 43400 UPM‚ SERDANG. hamisah@putra.upm.edu.my 03-8946 8667 Prof. Samsudin A. Rahim‚ Ph.D The study examined the relationship between consumer personality and cultural dimensions to that of purchasing behavior through cyber advertising. Krugman’s Low Involvement theory and Hofstede’s Cultural Dimensions were incorporated in the study. A survey was conducted
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com THE FACTORS AFFECTING THE STUDENTS’ PERFORMANCE: A CASE STUDY OF ISLAMIA UNIVERSITY OF BAHAWALPUR‚ PAKISTAN Muhammad DANIYAL1; Tahir NAWAZ1; Muhammad ALEEM1; Ali HASSAN2 1 Lecturer‚ Department of Statistics‚ The Islamia University of Bahawalpur‚ Pakistan 2 Department of Media Studies‚ The Islamia University of Bahawalpur‚ Pakistan ABSTRACT The performance of the students in academics is not only influenced by their own characteristics gifted by the nature but also various factors are involved
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Factors affecting Cultural tourism Economic Impact The events and festivals are recognized as economic drivers‚ with their help business and tourism are not only industry field which benefits from festivals‚ but the most cities and municipalities themselves benefit. Cultural tourism has been placed at the center of many urban regeneration strategies because it can provide the basis to reanimate city centers‚ rejuvenate existing cultural facilities‚ create new cultural
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