GOOGLE Financial Analysis Report Prepared for: Financial Management Class – Florida Institute of Technology February 2011 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 COMPANY INTRODUCTION 4 FINANCIAL ANALYSIS 5 Summary Financial Analysis Report 6 WEIGHTED AVERAGE COST OF CAPITAL (WACC) 10 FUTURE CASH FLOWS 12 ANALYSIS OF CASH FLOWS 13 Sensitivity Analysis of Google’s 2011 Future Cash Flow 14 Sensitivity Graph for Google’s 2011 Future Cash Flow 15 Sensitivity Graph for
Premium Google Cash flow Balance sheet
1. Executive Summary Google Inc. was started in 1998 by Sergey Brin and Larry Page as a small scale search engine as a garage company. The founders had little idea about how big their company will be in coming years. Google‚ now‚ being the biggest search engine‚ has become a word in the English language (Abt 2007). Google have also been rated the best company to work for in the year 2012 by Fortune. It proves that Google takes care of its employees and creates a good work environment to work in
Premium Maslow's hierarchy of needs Motivation
Summary of Case: Google –An Entrepreneurial Juggernaut: The birth of Google was in 1998 by two young doctoral students from Stanford University‚ Sergey Brin and Larry Page. They dropped out of Stanford to start up their business. In the mid-1990s searching on the internet was not efficient and time consuming. Therefore search engines helped with organizing the internet like yahoo and Alta Vista. They still did not perfect searching on the internet‚ so Page and Brin analyzed Web links‚ and they
Premium Customer service Marketing Google
GOOGLE CHROME OS By – Harsh Trivedi INTRODUCTION Google Chrome OS is a Linux-based operating system designed by Google to work exclusively with web applications. Google announced the operating system on July 7‚ 2009 and made it an open source project‚ called Chromium OS‚ in November 2009. Unlike Chromium OS‚ which can be compiled from the downloaded source code‚ Chrome OS only ships on specific hardware from Google’s manufacturing partners. The user interface takes a minimalist approach
Premium Google World Wide Web Web browser
HR PRACTICES IN GOOGLE 1. Building innovation into job descriptions: ’20 percent time ’ Technical employees are required to spend 80% of their time on the core search and advertising businesses‚ and 20% on technical projects of their own choosing." "Employees ’ work structure follows a ’70/20/10 ’ model‚ 2. Eliminating friction at every turn: ensuring change can happen quickly and efficiently Google’s approach to innovation is highly improvisational. Any engineer in the company has a
Premium Human resources Human resource management Employment
Examination of 3 Political‚ Social and Legal factors that is likely to effect on River Island’s business both in UK and in Germany: Political factors - are factors which are concerned with the involvement of a country’s government within the economy. 1) Tax Policy: it is a set of policies which the government policymakers design to define who pays taxes‚ what is being taxed and at what tax rates. For a retail business like River Island‚ the company must pay National Insurance‚ Corporation Tax
Premium Tax Income tax Consumer protection
Google Analytics Relational Database Management Systems - CIS 111 12/01/11 Google Analytics is a free website analytics product that provides you with the ability to analyze website traffic data to effectively identify the habits of website visitors. The program can track what pages your visitors look at‚ the duration of their stay on your website‚ how frequently specific visitors use your website‚ and many other statistics. With this data‚ custom advertisements can be prepared targeting
Premium Google World Wide Web
Praise for Advanced Google AdWords Most books about search advertising show you how to do it. In Advanced Google AdWords‚ paid search expert Brad Geddes takes it to the next level‚ showing you not only how to get the most from your search advertising campaigns‚ but more importantly why you should use specific features and techniques‚ who you should be targeting with your creative‚ and when to use the scores of advanced tactics he describes for maximum impact and profitability. I’d advise buying
Premium Pay per click Search engine optimization Advertising
Google vs. Yahoo Today‚ in our time of current technology we tend to rely on it more in everyday life. When using the internet‚ two of the most important websites are Google and Yahoo. They are two of the world’s biggest search engines‚ and also provide many other web and multimedia services to the world. Google and Yahoo are most popular for their online search engines. When we need to find something on the website but not sure where exactly to go‚ that’s when they come in handy. When doing
Free Mobile phone Internet Yahoo!
Key factors that were crucial to Google’s early success can be attributed to the following: 1. Partnered with right companies such as AOL & Yahoo spring boarded the company in success with more than 100m search enquiries per day paving the way for subsequent successes. 2. Had the right products such
Premium Google