Reconciling Marketing with Political Science: Theories of Political Marketing. Journal of Marketing Management‚ 1997‚ Vol 13‚ pp.651-663 Dominic Wring This paper has two broad aims: to trace the theoretical development of political marketing and then demonstrate how these concepts can be used in the analysis of election campaigns. Electioneering is not the sole manifestation of marketing in politics but it is the most obvious‚ a point underlined by recent work addressing the prominent role
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In international business‚ knowledge about political environments is very important. Why? Please provide examples. The Political environment is often a direct consequence of the political parties in power‚ which represents the popular opinion of the citizens of the region. If the citizens are‚ for example‚ pro-Big Business then probably taxation will be modest and there will not be a lot of stringent rules about environmental considerations.If the citizens are very concerned about safety issues
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FINAL FINAL POLICYFORUM BIG DATA The Parable of Google Flu: Traps in Big Data Analysis Large errors in flu prediction were largely avoidable‚ which offers lessons for the use of big data. David Lazer‚ 1‚ 2* Ryan Kennedy‚1‚ 3‚ 4 Gary King‚3 Alessandro Vespignani 3‚5‚6 I CREDIT: ADAPTED FROM AXEL KORES/DESIGN & ART DIRECTION/ISTOCKPHOTO.COM n February 2013‚ Google Flu Trends (GFT) made headlines but not for a reason that Google executives or the creators of the flu tracking system would have
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[pic] [pic] [pic] Lecturer: Dr Eric Kuan Student Name: Ng Chee Kng Mike Student ID: 06027964 Batch No: BBME1 0639A [pic] Content Page | |Page No | |Acknowledgements |4 | |
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Case Study: MAS Holdings An excerpt from Market Movers: Lessons from a Frontier of Innovation Full Market Movers report‚ and its companion piece‚ Developing Value‚ are available at www.ifc.org/enviro and www.sustainability.com/marketmovers 1 Market Movers Case: Mas GoinG beyond Despite a violent ethnic conflict and the removal of trade protections under the Multi Fibre Arrangement (MFA)‚ this Sri Lankan apparel manufacturer has thrived in recent years while championing women’s empowerment
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Ship breaking yards: political‚ legal and environmental factors and being affected Report Contributed by Saiful Islam‚ Lecturer (Economics)‚ Cheora Govt. College‚ Comilla‚ Bangladesh Abstract Since the 60s of last millennium Bangladesh is a pioneer of ship scrapping industry of the world. It blessed Bangladesh with employment‚ steel and foreign remittance saving. But in return it costs us our life and environment. So concern is rising up. How much time yards will have the privilege
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Political dynasties are here to stay whether you like it or not‚ unless‚ of course‚ if YOU make a choice. Article II‚ Section 26 of the 1987 Philippine Constitution prohibits the existence of political dynasties but because majority of the lawmakers are either scions or kingpins of a political clan‚ no one has the guts to step up and perform a rare case of political suicide. Now‚ we are just left with two choices: stand up for democracy and let corrupt political dynasties wither on their own or
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GOOGLE INC. Internal Analysis Macarena Vayá Duarte GOOGLE INC. INTERNAL ANALYSIS EXECUTIVE SUMMARY This study presents an internal strategic analysis of the search engine giant Google Inc. The aim is to discover the organization’s resources and capabilities in order to provide information on its assets‚ skills and works activities. Google Inc. is an IT company created in California in 1999. It has amazingly grown from its launch o the
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been interested in computers or electronics‚ which is actually what‚ led him to apply at one of the top Ivy League institutes‚ Princeton University. After just barely being missed by the Vietnam War draft‚ which later played a major role in his political views‚ he decided to skip a grade‚ so he could pursue a career in architecture. It was during his senior year at Yorktown that he discovered his true calling‚ which led him into the field of engineering. After graduating he had considered both MIT
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difference between them. At the same time its one of the major challenges for the firm to manage those knowledge assets. The report describes the model used by a global company like Google‚ in exploring and managing its knowledge assets. Through a brief analysis‚ we will try to find out the management and process structure Google uses. Table of contents 1. Abstract-----------------------------------------------------------------------------1 2. Introduction------------------------------------------------------------------------3
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