1965 when Pepsi-Cola and Frito-Lay shareholders merged their salty snack icon and soft drink giant. With revenues of $500 million with popular brands such as Pepsi-Cola‚ Mountain Dew‚ Fritos‚ Lay’s‚ Cheetos‚ and Ruffles‚ they have achieved growth and long-term value in its operational activities by creating competitive advantages through new product innovation and acquisitions. Its portfolio has grown year after year with its acquisition of Tropicana in 1998‚ two largest bottlers (Pepsi Bottling Group/PepsiAmericas)
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reentry of coca-cola in the market had its disadvantages and of course that was Pepsi co was there first their applications was approved and coke was turned down. 3- Coca-cola made special promotions during the summer season such as ”buy one- get one free” and lucky draws. Coca –cola used a strategy of “building a connect” by using local idioms. They also reduced prices by 15% to 25% in order to encourage consumption. Pepsi co participated through massive sponsorships of “garba”‚ they also tied up
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“The Pepsi Refresh Project: Viral Marketing” Frederick Thomas Business 508 Summer 2012 • Dr. Lisa Toson “The Pepsi Refresh Project: Viral Marketing” 1 Introduction; Purpose: Pepsi way of using another avenue in selling their brand product to the public. The Pepsi Refresh Project obligated to make $20M in grants toward social innovation projects selected
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{draw:frame} Headquartered in Purchase‚ New York‚ with Research and Development Headquarters in Valhalla‚ The Pepsi Cola Company began in 1898 by a Pharmacist and Industrialist Caleb Bradham‚ but it only became known as PepsiCo when it merged with Frito Lay in 1965. Until 1997‚ it also owned KFC‚ Pizza Hut‚ and Taco Bell‚ but these fast-food restaurants were spun off into Tricon Global Restaurants‚ now Yum! Brands‚ Inc. PepsiCo purchased Tropicana in 1998‚ and Quaker Oats in 2001. In December
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Inbound logistics‚ operations and outbound logistics Inbound logistics for the Pepsi and Coca Cola consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done‚ these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration‚ it is diluted
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Additionally‚ because of Pepsico’s failure to live up to some of its promises to improve the economy as part of it being allowed to conduct business in India‚ Pepsico and other MNCs developed a reputation as organizations that cannot be trusted (Pepsi ’s entry into India‚ 2009). Pepsico and Coca-Cola were well aware of the challenges present when attempting to enter emerging markets‚ and they enjoyed several years of increased market share and increased revenues prior to 2003. Major Overriding
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INVESTMENT RECOMMENDATION PEPSICO INC ------------------------------------------------- Investment Recommendation BUY PEPCICO INC Dec. 10‚ 2011 INVESTMENT THESIS: * PepsiCo is increasing its investment in China‚ PepsiCo Americas Beverages and in Nutrition growth initiatives. This initiative will help the company to grow the annual earnings more than 10% on a longer term. * PepsiCo is the world’s largest snack food company‚ controlling 40% of the US snacks market and around
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especially male. PepsiCo is a big manufacturer‚ marketer and distributor of snacks‚ foods and beverages. Hence‚ company’s situation and competitors’ information will be analyzed and predicted carefully in marketing environment‚ base on give crucial factors and strategy. Characteristics and price of Sting might come up with advantageous and competitive states which will be clearified in marketing plan. Table of Contents I. INTRODUCTION: 4 II. SITUATION ANALYSIS: 5 1. Market Analysis: 5
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Case #14 Coke vs. Pepsi‚ 2001 Synopsis and Objectives Set in December 2000‚ immediately after the merger announcement between PepsiCo‚ Inc.‚ and the Quaker Oats Company‚ this case asks to examine the implications of the merger for the rivalry between the Coca-Cola Company and PepsiCo and for value creation by each firm. Because the merger would allow PepsiCo to control Gatorade‚ which held an 83% share in the sports-drink market‚ PepsiCo would further strengthen its already wide lead
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1. Select a specific company of your choice. Read about this company and its current position. Based on your study‚ identify some of the important macro environmental opportunities and threats for this company. Solution: Pepsi Co: Revenuue- $ 60 Billion No. of employees:2‚85‚000approx Opportunities * Broadening of Product Base - PepsiCo is seeking to address one of its potential weaknesses; dependency on US markets by acquiring Russia’s leading Juice Company‚ Lebedyansky‚ and V Wwater
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