http://maxbrandequity.com/Documents/What%20PG%20taught%20me%20about%20Brands.pdf 3. The Power of Brand Equity http://www.thinkingleaders.com/archives/964 Questions: Write what you believe are the current global brand positionings for Coke and Pepsi (the brands‚ not the companies)? Few other companies in the world have been able to construct and manage their brands as well as these companies. Much of the successful of these companies can be attributed to way in which they have managed their
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Case Study: Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977‚ when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola’s principal bottler‚ a Congress Party stalwart and longtime Gandhi supporter‚ the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary. Coca-Cola balked and withdrew from the country. India‚ now left without both Coca-Cola and Pepsi‚ became a protected market. In the
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Political science is above all the study of power: how it is created‚ exercised‚ justified‚ and challenged. As a social science‚ political science focuses on group power‚ the ‘how’ and ‘why’ of collective decision-making. Hence it leads us to consider the ethics of power‚ which in turn involves conceptions of community‚ identity‚ justice and citizenship. Under the banner of political science we gather the study of democracy‚ war‚ law‚ rights‚ wealth‚ and authority‚ as well as the institutions that
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Issue/Problem Identification This case study shows the difficulties multinational corporations face when doing business in developing countries. Although Coke and Pepsi were prompt at addressing the accusations brought against them‚ they overlooked multiple issues when starting business in India. When starting a business in a foreign country‚ the first priority a company should have is to learn the native culture. This was Coke and Pepsi’s biggest mistake and was most likely the reason why the
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Project On “A COMPARITIVE STUDY ON CONSUMER PREFERENCE ON SOFT DRINKS” Submitted by: Pramod Patel 32 Umesh Pathak 33 Sampath CH 36 Ajit Yadav 46 Rahul Singh 42
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CeCe Miyagawa Professor Preston Cameron SBU200 Society and Business October 15‚ 2014 Case Analysis – Case#16 Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management Introduction This case delves into whether or not Pepsi and Coke are equal targets in India. It questions whether the companies are doing their ethical duties‚ as well as whether they are managing crises and stakeholders well. The Real Problem The real problem is whether or not these companies are doing their duties to their
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Professor Simon PSC 101 Political Autobiography In my life I have never had any political enforcement or strict religious influence. My parents were very lenient when it came too political preaching. I was taught to be a caring and respectful individual. My political understanding and beliefs have been molded from my early political memories and socialization experiences. As a young adult I have always strived to become knowledgeable about political ideals mainly because I was never really
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2012 Political Apathy Throughout the course of our history‚ Americans have followed a strong belief that‚ through hard work and initiative‚ hope can be brought to the political and economic spectrum. The American Dream has been a symbol meant to inspire and encourage citizens to seek their passion‚ enabling them to work with diligence to increase economic stability. However‚ many people in America today are losing faith in with this dream. It has become very evident that the political apathy
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organizations‚ increases women’s rights and ensures their personal security‚ and creates new political and economic opportunities for women across The Gambia specifically the rural areas. Our current project plan is to uplift the women’s political power in Lamin Koto‚ C.R.R. this project will last for 5 years starting from 2012 to 2017. The goals of the organization are: ➢ Promotion of women’s political rights as basis for democracy strengthening. ➢ Information dissemination‚ ➢ Creating
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Role of Ethics and Compliance in Pepsi-Cola PepsiCo has a deep commitment to bring forth sustainability in growth by the empowering of its people (PepsiCo Inc.‚ 2011). PepsiCo employees embrace a culture that promotes responsibility and provides the building blocks to trust (PepsiCo Inc.‚ 2011). The company prides itself on being both environmentally responsible and socially conscious this pride is garnered by six guiding principles (PepsiCo Inc.‚ 2011). PepsiCo set forth principles that
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