Location 10 PEST 11 Political 11 Economic 13 Social 14 Technological 15 SWOT Analysis 16 Strengths 16 Weaknesses 17 Opportunities 18 Threats 19 Capitalizing on Tata Motor’s Success 20 Conclusion 21 Works cited 22 appendix A‚ B‚ C‚ D‚ E 24 Introduction Established under the parent company‚ Tata Group‚ in 1945‚ Tata Motors Limited has become India’s largest automobile company. It was the first Indian automobile company to list on the New York Stock Exchange. Tata Motors began manufacturing
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MANAGEMENT PROJECT SWOT AND STEEPLED ANALYSIS OF TATA MOTORS BY: Kosuru Sai Malleswar (SC09B093) Dhruti Ranjan Gaan (SC09B017) Kshitiz Sinha (SC09B125) Kumar Harshit (SC09B144) L. Deepak (SC09B074) 1|Page TABLE OF CONTENTS ABSTRACT.................................................................................................................................................. 3 INTRODUCTION ..................................................................................
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Comparative Issues on International Management Tata “Nano”: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said‚ 2012). This caught the attention of the consumers in India especially those that earned an average income in the country. This four-wheeled drive vehicle replaces the motorcycle and scooters due to its safety and convenience. India’s "People’s Car" will be a "safe‚ affordable‚ all weather
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The major point in the relative growth of Tata Tea is that of Efficient Brand Differentiation & Strong Strategic Planning. The market share of Tata Tea in comparison with HUL on the basis of the Value can be shown below: {draw:frame} ANALYSIS OF MICRO‚ MACRO AND GLOBAL ENVIRONMENT COMPETITIVE STRUCTURE The number of firms in an industry or those supplying substitute products affects the strength of competition. The competitive structure in which Tata Tea is operating is Monopolistic Competition
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3 2.1 Political factors 3 2.2 Economic factors 4 2.3 Social factors 6 2.4 Technological factors 7 3.0 Market competiton 8 3.2 Competitive strenght 11 4.0 Strategies in market of Indonesia 14 4.1 Entry Model 14 4.2 Positioning and Segmentation 16 4.3 Marketing Mix Strategies 17 5.0 Conclusion 19 6.0 References: 20 1.0 Introduction Tata group was built in India by Jamsetji Tata at 1868. The Tata group operates more than one hundred subsidiaries in worldwide. Tata group set up Tata Motor for
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PEST ANALYSIS OF TATA MOTORS PEST ANALYSIS POLITICAL Since Tata Motors operates in multiple countries across Europe‚ Africa‚ Asia‚ the Middle East‚ and Australia‚ it needs to pay close attention to the political climate but also laws and regulations in all the countries it operates in while also paying attention to regional governing bodies. Laws governing commerce‚ trade‚ growth‚ and investment are dependent on the local government as well as how successful local markets and economies
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as America were incapable of being introduced to this remedy if they were incompetent in affording health care. Patients felt defeated‚ restless‚ isolated‚ and accepted that there is a social disorder accommodated with this disease. There was a political conflict in subordinating the expenses of this medicine in countries such as Brazil where health care is guaranteed for all its citizens. South African government further encountered a tragic failure in battling with this epidemic that was overwhelming
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The company that we have chosen to focus on for our analysis is Tata Motors‚ India’s largest automobile company. This report will take a look at the marketing environment by which Tata is surrounded; will attempt to identify key strengths and opportunities that Tata Motors may wish to capitalize on; and will find and warn against glaring weaknesses and hidden threats that Tata Motors needs to guard against. Owing to the fact that Tata Motors is an enormous international company and this is but a brief
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------------------------------------------------- Tata Nano From Wikipedia‚ the free encyclopedia Tata Nano | | Manufacturer | Tata Motors | Also called | one-lakh car | Production | 2008–present | Assembly | Sanand Plant‚ Sanand‚ Gujarat‚ India[1] | Class | City car | Body style | 4-door one-box | Layout | RR layout | Engine | 2 cylinder SOHC petrol Bosch multi-point fuel injection (single injector) allaluminium 624 cc (38 cu in) | Transmission | 4 speed synchromesh with overdrive in
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Research Cases Tata Group uses two different strategies locally and internationally when dealing with its businesses. Local businesses under Tata Group’ umbrella uses the Domestic Strategy which requires product differentiation base on the local adaption. Such example is the Tata Nano Car and the Tata Ace Truck (picture below)‚ produced by Tata Motors at an affordable price for the people in India. Ratan Tata wanted to produce a car which is super cheap yet reliable. Aside from this example‚ Tata Group has
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