Semester 2‚ 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography 10. List of references Background of the brand Ocean Park was officially opened in January 1977‚ situated
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Ocean Park‚ situated on the southern side of Hong Kong Island‚ is Hong Kong’s premier educational theme park. The current park covers more than 870‚000 square metres of land and features a diverse selection of world-class marine attractions‚ thrill rides and shows divided between three areas: Lowland‚ Headland and Tai Shue Wan. Operated by the Ocean Park Corporation‚ a statutory board‚ it is a not-for-profit organization that aims to provide elements of entertainment‚ education and conservation at
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There were many social‚political and economical factors that came from the second industrial revolution. Many of these factors that became or helped shape the second industrial revolution include things such as inventions monopolies immigration and the formation of labor unions and politics of the gilded age. The second industrial revolution brought us many inventions that helped shape america and make it what it is today. Some of the inventions that came from the industrial revolution in fact turned
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Rosa Parks Born: February 4‚ 1913 Died: October 24‚ 2005 Hometown: Tuskegee‚ Alabama A NOBLE‚ HEROIC‚ BRAVE WOMAN “People always say that I didn’t give up my seat because I was tired‚ but that isn’t true. No‚ the only tired I was‚ was tired of giving in.” “Have you ever been hurt and the place tries to heal a bit‚ and you just pull the scar off of it over and over again.” Accomplishments & Major Events 1943-Rosa joins NAACP 1943-Forced off of segregated bus for accidentally
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City of Kelsey – Stanley Park Project Rachelle Bittle Abstract The City of Kelsey is considering and requesting community input on the propanol of the Stanley Park Project. This project is a park that will cover 60 city acres that will serve community members of all ages. City of Kelsey – Stanley Park Project The City of Kelsey is a community of 600‚000 people. Geographically Kelsey covers over 200 square miles and is bordered by a river on one side and farmlands on another
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as America were incapable of being introduced to this remedy if they were incompetent in affording health care. Patients felt defeated‚ restless‚ isolated‚ and accepted that there is a social disorder accommodated with this disease. There was a political conflict in subordinating the expenses of this medicine in countries such as Brazil where health care is guaranteed for all its citizens. South African government further encountered a tragic failure in battling with this epidemic that was overwhelming
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dog parks should be built in the city. Because it gives dogs a chance to be more social‚ healthy‚ and become more a benefit for the community than a burden. When I used to own a dog it was great. I had a german shepard‚ all grey‚ me and my older brothers would take it for walks maybe down the street or around the block for fresh air. However where I grow up in a busy urban area on street surrounded by loud sirens‚ passing cars‚ and apartment buildings. All major factors of why a dog park would
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issues in the United States for many years. Being such a major issue is society‚ racism is also a major theme in one of the best pieces of American Literature‚ To Kill A Mockingbird. People‚ particularly African Americans‚ have been denied basic human rights such as getting a fair trial‚ eating in a certain restaurant‚ or sitting in certain seats of public buses. However‚ in 1955 a woman named Rosa Parks took a stand‚ or more correctly took a seat‚ on a public bus in Montgomery‚ Alabama. She refused to
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GORDON PARKS Gordon Parks was one of the seminal figures of twentieth century photography. A humanitarian with a deep commitment to social justice‚ he left behind a body of work that documents many of the most important aspects of American culture from the early 1940s up until his death in 2006‚ with a focus on race relations‚ poverty‚ Civil Rights‚ and urban life. In addition‚ Parks was also a celebrated composer‚ author‚ musician and filmmaker who interacted with many of the most
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Case Study of financial accounting | Kim Park(A) | Long-lived Nonmonetary Assets | | Maren BorsheimQiao ChenHenry Ko | 9/27/2011 | | This case talked about Kim Park tries to investigate the accounting principle of long lived nonmonetary assets. While we try to determine the difference in various situations‚ we also tries to focus on the reasoning and logic of accounting principle applied. True Star Electronics Company General rules: Now an entity can be either capitalized
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