A Strategic Analysis of Home Depot GM599 A Strategic Analysis of Home Depot Introduction The Home Depot (NYSE: HD) is a home improvement‚ construction products and services retailer operating over 2‚000 big-box stores in the United States and abroad. The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank with the vision of one-stop shopping for do-it-yourself (DIY) customers‚ installation services for do-it-for-me (DIFM) customers and competitive products for the professional
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1. In my opinion‚ Nardelli’s programs were failed in changing operation of Home Depot to a more effective one. There are two reasons that Nardelli was not more successful. First‚ most employees did not want to an outsider to “GE-ize their company and culture.” Employees in Home Depot did not trust their new manager‚ which led absent support when Nardelli carried out the new process. The second reason was also the more important reason. Nardelli used the concept learned from industrial businesses
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.............................................................................................3 History of Home Depot…………………………………………………………………………....4 Business risks related to capital structure…………………………………………………………5 Financial risk related to capital structure………………………………………………………….5 Home Depots Financial Status………….…………………………………………………............6 Future and Flexibility of Home Depot….…………………………………………………………7 Conclusion………………………………………………………………………………………...8 References…………………………………………………………………………………………9
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COMPANY MISSION / VISION 3. LEADERSHIP 4. THE HOME DEPOT COMPANIES 4.1 EXPO Design Center 4.2 The Home Depot 4.3 The Home Depot Floor Store 4.4 The Home Depot Landscape Supply 4.5 The Home Depot Supply 5. STORES 6. SERVICES 7. SUPPLIERS 8. CORPORATE RESPONSIBILITY 8.1 The Home Depot Foundation 9. MARKETING STRATEGY 9.1 Neighbor of Choice? 9.2 Employer of Choice? 9.3 Retailer of Choice? 9.4 Investment of Choice? 10. THE HOME DEPOT VALUES 11. COMPETITION 12. DID YOU KNOW? 13. SWOT
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Home Depot Case Study Bernie Marcus and Arthur Blank opened the first Home Depot in Atlanta‚ Georgia in 1979. They had big plans for the hardware and home improvement industry. Today‚ Home Depot is extremely successful with over 22 million customers shopping weekly and 66 billion in revenue‚ which makes them the largest home improvement retailer in the world. Home Depot employs over 300‚000 people and operates over 2200 stores in the US‚ Mexico‚ Puerto Rico‚ China‚ the Virgin Islands‚ Guam and
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Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service‚ Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project‚ and develop a marketing plan. Organizational overviewBeginning in 1978‚ The Home Depot was founded by Bernie Marcus
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For my report I chose The Home Depot‚ Inc. (HD) on the NYSE. The Home Depot’s fiscal year ended February 3rd 2013. The information used in this report came from the company’s annual report. This company is clearly a retailer. It purchases home improvement goods from manufacturers and resells those goods to the consumer. I chose the Home Depot because I am very familiar with the home improvement industry having spent ten years working in the field. While I was working on homes professionally‚ I became
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Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank in Atlanta‚ Georgia. With their store‚ Marcus and Blank revolutionized the do-it-yourself home improvement market in the United States. Home Depot began as a very basic store‚ operated in a large‚ no-frills warehouse. Home Depot carries over 35‚000 products‚ with national brand names along with the Home Depot brand. At the start‚ Home Depot was able to offer exceptional customer service with knowledgeable employees who could guide
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The Home Depot store on 59th St in Manhattan uses its storefront to attract its customers. In his book Why We Buy‚ Paco Underhill points out “the front of a store has utmost importance in determining who enters.” When it comes to generating traffic‚ and attracting people to buy‚ the front of the store has the most pull. To attract people to its store‚ the Home Depot location took advantage of its bright orange colors against the surrounding bland cement buildings with bright orange balloons as flags
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Project 3 Home Depot and Hewlett Packard: Diagnosing Change using the Star Four Frame Model By Amanda HRM587 Professor Anderson I Diagnostic model The diagnostic model that I believe that the Hewlett Packard and Home Depot would fit the best is the Four Frame Model. The Four Frame Model consists of: Structural‚ Human Resources‚ Political‚ and Symbolic. The Structural frame is based on the rules‚ goals‚ policies of the organization‚ technology
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