KFC and the Global Fast-Food Industry in 2003-2004 Course: MGT 710 [pic] 1. Executive Summary This paper analyzes the market situation of the major U.S. fast-food firms in Latin America in 2004 from the perspective of the KFC Corporation. By analyzing political‚ economic‚ cultural‚ logistical‚ and competitive forces‚ a potential strategy for KFC to successfully establish a strong position in Central and South America is proposed. Through a thorough analysis‚ it was determined that KFC
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AMERICAN FAST FOOD IN KOREA 1. Compared to other East Asian countries‚ is Korea an ideal market? Korea is the only country in Asia where capital expenditure has revived in 2002. In the whole Asia fast-food chains were not hurt by the Asian economic crisis at the end of the 90’s. However in Korea‚ revenues of fast-food franchises fell by 25 per cent during the Asian financial crisis in 1997 and while the economy was under the influence of the shock. After some structural reforms in
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Fast Food‚ Fat Food Nowadays‚ fast food is a very popular trend in Thailand. Teenagers think it is very smart when they go into the fast food restaurant‚ especially‚ the restaurant which is a part of foreign franchise restaurants. Not only teenagers that like fast food but also children and adults. In the busy schedule of modern times people have no time to prepare nutritious food during the day so fast food becomes a very convenient choice. However‚ there are several health issues related to consuming
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Fast Food is Our New Addiction Obesity is increasing rapidly because of the fast food. Showing and telling people how unhealthy to eat the fast food is extremely hard because it is now the popular culture for the societies those are dominated by the fast food industries. High profit and low cost is the primary reason why there are many Burger Kings and McDonald’s in the world (Kenway‚ “Junk food: The New Tobacco”). Yet some readers may challenge my view by insisting that the fast food industries
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Fast Food Nation: The Dark Side of the All-American Meal‚ by Eric Schlosser. Perennial of HarperCollins Publishers‚ 2002. 383 pp.‚ $13.95. ³As American as a small‚ rectangular‚ hand-held‚ frozen‚ and reheated apple pie.² (p. 3) Far from being a run of the mill expose on calories and fat grams in fast food‚ Fast Food Nation is a hard-hitting critique of the industrialization of America¹s and‚ later‚ the world¹s food supply. The consequences of this industrialization have far-reaching effects
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country has favorable demand environment for the fast food industry in Asia. Although China and Singapore’s economies grew at seven and ten percent‚ respectively‚ within the last year‚ the former is too undeveloped for a company with no operations in Asia and the latter represents a market that has been saturated. Ranking fifth on GNI per capita is a double-edged sword. On the one hand‚ Korea only ranks behind the countries whose fast food industries have already matured and thus showing that Korea
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Summary: All Americans effect the huge growth of fast food but adolescents play even more of a vital role in than the average consumer. Not only do teenagers consume fast food‚ but they work for it and steal from it because they are attracted to it the most. The fast food industry provides the easiest way for young people to get started and continue to succeed in our "Fast Food Nation." Our country loves fast food‚ there is speedy service with cheap tasty food in over one million restaurants world wide
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Fast Food and Healthy Food Life today is not like how it was before. Along time ago‚ people ate foods that were field with balanced amount of nutrients value. Not with chemicals‚ preservatives‚ artificial colors and flavors which are known as Fast Foods. Long days of working and training effects our choices for food‚ a meal from nearest fast food restaurant becomes most appealing idea. Most of people who eat junk food more frequent don’t know its bad effect on their body which can be
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Fast Food Essay Many people who consume junk food are blaming the fast food restaurants for their obesity and the bad decisions they make when eating unhealthy food. Aren’t we responsible for our own choices? Or is it that the fast food industry is trying to make everyone fat? In the article‚ “The battle against fast food begins in the home” by Daniel Weintraub‚ explains how people are blaming big corporations like McDonalds and other fast food restaurants for the decisions they made by not eating
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“Fast Food Nation” We all see the advertising and marketing for the big fast food chains such as‚ McDonald’s‚ Burger King and Wendy’s everywhere we go‚ it is hard to miss. A hefty majority of Americans continue to eat there a few times a week even though it is well-known this poor excuse for food is extremely unhealthy. It is just so convenient‚ they can be found everywhere‚ they have cheap prices‚ and the food tastes so good. It is a common misconception that these places are still acceptable
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