Chicken and the Global Fast-Food Industry Jeffrey A. Krug University of Illinois at Urbana-Champaign Copyright © 2001 by Jeffrey A. Krug. Used with permission. Kentucky Fried Chicken Corporation (KFC) was the world’s largest chicken restaurant chain and third largest fast-food chain in 2000. KFC had a 55 percent share of the U.S. chicken restaurant market in terms of sales and operated more than 10‚800 restaurants in 85 countries. KFC was one of the first fast-food chains to go international
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product quality. As Porter’s 5 Forces analysis deals with factors outside an industry that influence the nature of competition within it‚ the forces inside the industry (microenvironment) that influence the way in which firms compete‚ and so the industry’s likely profitability is conducted in Porter’s five forces model. A business has to understand the dynamics of its industries and markets in order to compete effectively in the marketplace. Porter (1980a) defined the forces which drive competition‚ contending
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The people in the United States are grand consumers of fast food do to the hours of work and personal obligations which do not give the time to reconsider what to eat. Most of the people don’t have any idea what they are feeding themselves or their family. Fast food industries do not give the consumers the right information about their menu. Researching the fast food market I came to the conclusion that most of the local fast food restaurants do not give out healthy menu information or promote
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Compare and contrast the similarities and differences between work and employment relations in the fast food industry in Singapore with work and employment relations in the fast food industries in Germany and the United States. How would you explain those similarities and differences between Singapore and the other two countries? Introduction The fast food industry‚ and McDonald’s in particular‚ have come to be regarded as emblematic of a new global culture (Leidner‚ 2002‚ pg 8). McDonald’s operates
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Fast Food Essay Julia Mendoza English 114 Section 13 Karen Coopman December 12‚ 2012 Julia Mendoza Eng. 114.13 12-12-12 Fast Food Essay Obesity is becoming an increasingly large problem‚ most especially in the United States where‚ according to the Center for Disease Control and Prevention‚ more than one-third of adults are obese. The large fast food industry of the America creates food that has contributed to this obesity problem‚ and many believe that the industry is the main
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Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and their positioning
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For this essay‚ I have chosen the fast food industry as the industry I will look at and Indonesia as the country. Indonesia has a population of 232 million people‚ with the capital city Jakarta alone has 10 million people‚ more than twice the population of the whole of New Zealand. So Indonesia represents a huge market for industries to delve into‚ in 2011 Indonesia recorded US $18 billion in Foreign Domestic Investments and ranked 18th for biggest FDI inflow. (data.worldbank.org‚ 2013) And on a
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The Fast Food Industry: Destroying America’s people‚ one french fry at a time The eating habits of America can be summed up in three words. “Fat‚” “Fast‚” and “Food.” Fast-food companies are the leading problem in the rapid growth of our nation’s obesity problem. Costs of fast-food consumption were nearly $164.8 billion dollars in 2010‚ and the constant and excessive eating that has taken place at fast-food establishments over the last few decades has‚ and will continue to‚ result in obesity. Public
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failed to recognize the changing trend in customer’s preferences to better tasting‚ fresher food. This trend led to new sub markets emerging for tastier‚ fresher and fast food perceived as healthier. A few of the smaller/privately owned competitors (Cosi and Quizno’s) were able to operate in niche markets selling gourmet sandwiches and salads. The emergence of smaller restaurants offering easy access to exotic foods such as sushi and burritos created a more specialized niche market. 2) Size and Growth;
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introduction of fast food restaurants The industry I selected is fast food restaurants which are also named as quick service restaurants. As a special type of restaurant‚ fast food restaurant is characterized both by its fast food cuisine and by its self table service. The majority of fast food restaurants are part of a restaurant chain or franchise operation so that each branch could be provisioned by standardized ingredients and controlled by unified management. Within this industry‚ several leaders
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