ADDIS ABABA UNIVERSITY School of Graduate Studies College of Commerce Department of Marketing Management A Study on Marketing Strategy to Enhance Sustainable Tourism Development in Bahir Dar and its Environs By: Aschalew Adane ID No: GSR/0641/04 Advisor: Getie Andualem (PHD) Thesis Submitted To The School Of Graduate Studies Of Addis Ababa University In Partial Fulfillment Of The Requirements For The Award Of Degree Of Master of Arts In marketing management May‚ 2013 Addis Ababa
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Tourism in Africa | May 2011 | Do the positive effects of tourism in Africa outweigh the negative effects? | Jo-Anne Mc Alister Student Number: 11028468 Lecturer: Avasha Rambiritch | Tourism in Africa Tourism is a fast growing economic industry‚ particularly in Africa‚ which‚ as a developing continent‚ has a vast amount of potential. Studies done have shown that tourism is a growing industry worldwide. It grows at an average of 10%-15% annually (Miller quoted in Wikipedia-Ecotourism
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BTEC National Award (Level 3) in Travel and Tourism Student Name: Teacher: Mrs van Niekerk | Date assignment issued: 21/01/2013 Final Completion Date: 03/05/2013 | Welcome to your third assignment for BTEC Travel and Tourism. In order to make sure that you complete the unit on time and meet all your deadlines‚ you will find that the assignment is broken down into key tasks. Each task
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Darryl Eugene Collins Tourism Management Hospitality 450 Instructor: Professor Marco Albarran Week 1 Assignment Chapter 1: Tourism in Perspective Chapter 2: Tourism through the Ages Chapter 3: Career Opportunities September 9‚ 2012 Chapter 1: Tourism in Perspective CASE PROBLEMS 1. Suppose that you are a high school economics teacher. You plan to visit your principal’s office and convince her that tourism should be included as part of one of your courses. What arguments
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TITLE: Tourism Slogan It’s effectiveness in Marketing the Country A. Introduction In the past few months‚ news of the Department of Tourism’s (DOT) new slogan for attracting tourists into the country quickly spread. Apparently‚ the DOT’s replacement for “WOW Philippines” is “Pilipinas‚ Kay Ganda”. The tourism department received a lot of criticisms about the change. Critics questioned the rationale behind the change and whether using the local language will attract tourists. WOW Philippines
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Tourism is travel for recreational‚ leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes".[1] Tourism is important and in some cases vital for many countries‚ such as France‚ Egypt‚ Greece‚ Lebanon‚ Israel‚ the United States‚ the United Kingdom‚ Spain‚ Italy‚ and Thailand‚ and many island nations‚ such as Mauritius
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Basic Forms of Tourism: * Domestic tourism: * Is the tourism of resident visitors within the economic territory of the country of reference * Inbound tourism: * Is the tourism of non-resident visitors within the economic territory of the country of reference * Outbound tourism: * Is the tourism of resident visitors outside the economic territory of the country of reference * Internal tourism: * is the tourism‚ of both resident and non-resident visitors‚ within
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CARLA JANE ARMAS BSRTM 2-D The Geographical Elements of the Tourism System 1. The places of origin of tourists – the tourist-generating areas. Represent the homes of tourists‚ where journey begin and end. Examine the features that stimulate demand for tourism‚ include the geographical location of an area; its socioeconomic and demographic characteristic. These areas represent the main tourist markets in the world. Major marketing functions of tourist industry are found here‚ such as tour
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(Smedts HP‚ et al‚ 2009) The questionnaire first pioneered by Sir Francis Galton. In particular‚ in “English Men of Science: Their Nature and Nurture”‚ it included the results of a questionnaire he used which asked the Royal Society about their political and religious affiliations. They also surveyed why they became interested in science and whether this interest was innate. Based upon this work‚ he first made result statically. (Galton‚ 1874) In this report‚ I first examine various dimensions
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Youth Tourism Introduction Young people travel inside the country and abroad on holiday‚ to visit friends‚ to study‚ to understand various cultures as well as for adventure and relaxation. Psychologists look upon youth travel as part of their transition to adulthood. Domestic youth travel is regarded as an extension of the education process familiarizing young people with their country. There is no widely accepted definition of the youth travel market segment. This lack
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