Contents 1. Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15
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INTRODUCTION TO TOURISM : “God’s earth in all its fullness and beauty is for the people‚ Thomas Cook Yes god’s earth is very charming and beautiful ones. Travel from the ancient time has held a fascination for mankind .The urge to explore new places and seek a change of environment is not new. In all the epics whether it is “The Ramayana’’ or “The Mahabharata” or “The Bible” every where travel has been mentioned. only reasons were different. Somewhere travel was to escape from one to another
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Phone number: 01239708950 Tourism in Vietnam Tourism is promoted by the governments of many developing countries because it offers the potential for creating jobs‚ thus generating income for the country and revenue for the gorvement. With its well-preserved cultural diversity and intact natural habitats‚ Vietnam has become a popular tourist destination among outdoor enthusiasts. There are several types of tourism available in Vietnam. We will analyze Vietnamese tourism and the impact of it to the
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Movie Review: Twilight (2008) The movie Twilight is based upon the number one best-selling sensation by Stephenie Meyer with the same name; Twilight takes us into the world of Bella swan‚ played by Kristen Stewart‚ who is sent to live in the dreary Forks of Washington with her father. As the new kid in school‚ Bella is intrigued and attracted to one of the school’s outcast‚ Edward Cullen‚ played by Harry Potter’s own Cedric Diggory‚ Robert Pattinson. After Edward saves her life in a superhero-ish
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CHAPTER 2 TOURISM DESTINATION 2.1 Introduction To Tourism Terrorism‚ natural disasters‚ health scares‚ oil price rises‚ exchange rate fluctuations and economic and political uncertainties – these were just some of the issues faced by tourism industry in 2005. Yet‚ according to the news from World Tourism Organization (UNWTO‚ 2006a‚ Dec 13)‚ international tourist arrivals beat all expectations in exceeding 800 millions and achieving an all-time record. Although world tourism growth was moderate
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Intro Due to the size‚ strength and impact of the tourism industry on local economies worldwide‚ the debate over the positive and negative effects of tourism is little more than a mental exercise. But to develop sustainable tourism policies‚ a thoughtful consideration of these effects is necessary. This essay will argue that there are much negative sides outweighed the positive sides‚ and suggest how to minimize the negative effects of tourism. Economic Effects Tourism’s primary benefit is the
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Vulnerary Tourism The theme of the Annual Project Paper is “Vulnerary Tourism”‚ which is not the most live and discussed issue in Latvia today. This type of works have not been common‚ therefore‚ it is necessary to explore how vulnerary tourism has developed and what the current offer in the territory of Latvia is. The Aim of the Project Paper is to find out the development of the vulnerary tourism in Latvia and the progress during the years. Latvia has always been known for its health resorts
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Maternal and Child Health: Interventions to Improve Nutritional Status Sarah Bassiouni Margaret Lippitt Katie Stetler EMD 543: Global Aspects of Food and Nutrition December 2011 Table of Contents I. Executive Summary.................................................................................. Including one-page briefs on recommended interventions II. Introduction.............................................................................................. III. Antenatal Care.........
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The Beauty of diagrams Mathematician Marcus du Sautoy explores the stories behind some of the most familiar scientific diagrams. Vitruvian man is a perfect diagram. Do you think so as well? Is the beauty subjective or objective? It is a very interesting controversy in the theory of aesthetic. In fact‚ everyone has their own point of view‚ no concession. Subjective opinion represents your emotional thinking. Objective opinion represents your theoretic thinking. I insist that the beauty is subjective
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Contract Formation Before determining the validity of the exemption clause‚ the first issue to be raised is when the contract was formed between Frank and Packer Line. A contract is an agreement entered into by two or more parties‚ keeping within the terms of the contractual agreement. For the contract to be enforceable‚ there must have an offer made‚ which indicates willingness by the offeror to be.......(cite a case that illustrate this)‚ an unqualified acceptance (citation)‚ ........In Baltic
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