Market segmentation in hospitality research: no longer a sequential process John T. Bowen William F. Harrah College of Hotel Administration‚ University of Nevada‚ Las Vegas‚ USA Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research‚ deeper examination of segments‚ identification of difference
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Review of related literature According to Pizam’s article (1982)‚ the tourism and hospitality industry has been applauded by industrialized and developing countries for the number of jobs created. A large amount of position vacancy is generated within the tourism industry and the supported industries. As a labor-intensive industry‚ its contribution to employment is not only restricted to the area or country but it also provides those jobs to women‚ youngsters‚ unskilled‚ minorities and the socially
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Skills and Competencies Needed for the Hong Kong Hotel Industry: The Perspective of the Hotel Human Resources Manager Benny Chan Marianne Coleman ABSTRACT. The tourism industry is one of the main sources of income to Hong Kong. If qualified employees provide better service‚ Hong Kong can potentially attract even more visitors. The training of new recruits and existing staff is therefore vital‚ but views on the value and the type of training vary amongst the stakeholders. This study of
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A. Profession in Cruise Line Industry Living and working on a cruise ship is for many people an unique experience‚ fulfilling a life-long dream to travel and meet new people. The job best suits adventurous people‚ who are willing to work hard and who strive for perfection. Compared to other industries‚ cruise lines have a much higher employee turnover rate. Many people consider cruise line jobs as life-long careers‚ change ships or cruise companies‚ go on holiday‚ or simply return to a job on
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Commercial hospitality is just extension of hospitality in the home. Do you agree? Hospitality is a difficult concept to define; numerous authors suggest it is both a social and commercial activity (Lugosi 2008). Nevertheless it’s important to highlight a dominant theme in accepted definitions of hospitality. Brotherton (1999) defined hospitality as “a contemporaneous human exchange‚ which is voluntarily entered into‚ and designed to enhance the mutual well-being of the parties concerned through
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Services Marketing in the Hospitality Economy: An exploratory study Fotis C. Kitsios Technical University of Crete‚ Dept. of Production Engineering and Management‚ Chania‚ Greece Paper prepared for presentation at the 98 th EAAE Seminar ‘Marketing Dynamics within the Global Trading System: New Perspective s’‚ Chania‚ Crete‚ Greece as in: 29 June – 2 July‚ 2006 Copyright 2006 by [Fotis C. Kitsios]. All rights reserved. Readers may make verbatim copies of this document for non - com mercial
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8. three main types of hospitality operation: Johnston has proposed the concept of three main types of hospitality (industry) operations based on the hospitality exchange process: product processing operations‚ customer processing operations and information processing operations. Most activities are a combination of all three‚ albeit in different proportions. An accommodation operation is for example predominantly a customer processing operation‚ with very little product and information processing
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scenario has the following staffing issues: 1. Recruitment of new Staff Since there is addition of a Porter service‚ room service operations‚ new banqueting suits‚ an a la carte restaurant and a leisure club. So recruitment and training of new staff is a must 2. Training of new and old staff The training of new staff those are recruited and the old staff is very much essential to update them with the latest methodologies of the hospitality operations and this is very important
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ECONOMICS 442 HISTORY OF ECONOMIC THOUGHT PROFESSOR KARSTENSSON TOPIC 2 EXAM REVIEW THE CLASSICAL SCHOOL (1776-1873) You should be prepared to write on the following items and questions on the pertinent examination. On the Short Answer Items you should be able to correctly identify the item and comment on its importance in the history of economic ideas. On the Essay Questions you should be able to write an organized and defensible short essay on the point(s) of the question asked
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Reducing Employee Turnover in Hospitality Introduction High level of employee turnover continues to be the most serious challenge in the hospitality industry (Hinkin & Tracey‚ 2000; Wasmuth & Davis‚ 1983). The hospitality industry has an exceptionally high turnover rate compared to other industries. * Definition of employee turnover Price (1977) defined employee turnover as “the ratio of the number of organization members who have left during the period being considered divided by
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