E-COMMERCE AND MARKETING | December 14 2012 | Evaluate the features that must be taken into account when designing a mobile web presence and provide a critical analysis of the benefits and challenges of marketing on mobile platforms. | DESIGNING A MOBILE WEB PLATFORM | TABLE OF CONTENTS SECTION DESCRIPTION PAGE 1.0 INTRODUCTION 3 2.0 User-friendliness 4 2.0.1 - Responsive Web Design 2.1 Global reach 2.2 Mobile-specific features 2.3 Mapping and geo-location
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Sample Assignment Answer 1 : INTRODUCTION When business to business became “the next big thing‚” vertical net went public and recast itself as an online exchange‚ attempting to parlay its vertical trade communities into online marketplace that world bring together business and seller. Where will the business compete? How will the business win? Certainly ‚ winning is relative to the goals of a business. A business may choose to define victory in terms of revenue targets
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Risk Management of Legal Issues affecting E-Commerce Introduction Risk management is the ability to identify‚ assess‚ and prioritize risks depending on the threat they poses on a business and the resources available. Most organizations are operating their business online nowadays. Many industries such as banking‚ insurance‚ selling of goods‚ offering of certain services are turning their operations online. E-commerce has many challenges that threaten to make any organization conducting online business
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figurines and with people who run collectibles stores in other parts of the country. Every auction involves at least two e-mails (one to confirm the final bid and another to confirm the payment). Many successful bidders also send e-mail messages to Betty when they receive the item with questions about the item‚ or just to thank Betty for sending the item so quickly. Some of these e-mail exchanges continue with discussions related to crystal figurines and other collectible
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The web environment is quite different from that of the traditional brick and mortar businesses. The very nature of e-business necessitates the need for things to be viewed from a different perspective. An important contemplation is whether ethics needs to be considered‚ and if so‚ the development and implementation of policies that would support that need should be explored. In comparing the way business is transacted via the Web to that of a traditional business‚ one area of interest is privacy
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1Would you say that Google and Yahoo are direct or indirect competitors? What about McDonalds and Macaroni Grill? Explain why? Indeed Google and yahoo are both direct competitors because the both provide the same services such as : email ‚ search ‚chatting groups ‚ blogs ‚for McDonalds and Macaroni they are indirect since both provide food but of different types which make them compete for different products . - 2 . Given the example of Atari and Nintendo games‚ which one was the first
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Part A 1. A company may choose to separate their online operations into a new company for a number of reasons including: the expected volume for the e-business is large‚ a new business model must be designed separate from the limitations of current operations‚ the company can be created without relying on current operations‚ and the online company is given the freedom to develop new partnerships‚ attract new talents‚ create their own prices‚ and raise extra funding. There are several benefits
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Search Engine Strategies Perhaps the most important -- and inexpensive -- strategy is to rank high for your preferred keywords on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content of your webpage‚ so let’s begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines‚ but to leave them abundant clues as to what your webpage is about. This approach is called
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Potential Security Issues faced by an e-Commerce Software There are many security issues involved with e-commerce. Following is a brief list of potential hurdles or issues: 1. Back Doors and Trojan Horses 2. Viruses and Worms 3. Hackers 4. Active Contents‚ Active X 5. Eavesdropping & Password Attacks 6. IP Address Spoofing 7. DOS – Denial Of Service attack 1. Back Doors and Trojan Horses These are software programs and they once they
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MBA Internet Marketing Recreation Equipment‚ Inc. E-Marketing Analysis Brett KRAABEL May 2005 Recreational Equipement Inc Page 1 / 43 Grenoble Graduate School of Business MBA FT ~ Internet Marketing REI E-Marketing Analysis KRAABEL May 2005 TABLE OF CONTENTS 1. 2. 3. 3.1 3.2 4. INTRODUCTION ................................................................................................................................ 4 ENVIRONMENT .........................................
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