The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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Exchange Rate System in Hong Kong On Nov 16‚ 2011‚ The IMF Staff Mission visited Hong Kong and showed endorsement on keeping the linked exchange rate in place (HKISD‚ 2011)‚ in spite of the voices of the abolition of the system‚ which causes adverse effects to the Hong Kong economy with monetary policies by the FED (Stephen‚ 2010). This system has been in function from the year 1983. It grants the HKD stability predictability and attracts foreign investments‚ turning Hong Kong into the world financial
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Gender Structure of Population in Hong Kong Lam Poon Hiu‚ Theresa Summary 1. Abstract 2. Introduction 3. Background 4. Statistics and Data Interpretation 4.1 Overview 4.2 Age Structure 4.3 Sex Structure 5. Observations 6.1 Ageing population 6.2 Surplus women 6. Suggestions on Policy 7. Predictions 8. Conclusion 9. References 1. Abstract Along with the social and economic development of Hong Kong during the past few decades‚ there
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during his visit to the Hong Kong SAR on July 7th‚ 2008 made the above statement that hit a raw nerve in the public. In response to concerns in the fundamentals of Hong Kong’s legal system‚ Hong Kong Bar Association issued a statement to clarify that the judiciary independence is "firmly guaranteed" by the Basic Law‚ which is to "remain separate and independent from the Executive and the Legislature" and shall not be "regarded as a part of the governance team" (Hong Kong Bar Association‚ 2008).
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The 3 objects that represent Hong Kong Culture? Hong Kong is said to be a “Cultural Desert”. However‚ Red-White-Blue bags‚ Cha Chaan Teng and Cantonese Opera are three objects that can represent Hong Kong culture and the spirit of Hong Kong people. Red-White-Blue bag represents the hardworking Hong Kong people. Red-White-Blue bag is a common travel bag used by Hong Kong people‚ especially in low-class family. Most of the bags contained all red‚ blue and white color stripes. However‚ these bags
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Shouldn’t same sex marriage be legalised in Hong Kong? Outline Introduction Significance Arguments Conclusion 1. Introduction Introduction:Background Information Gay marriage around the world The Economist‚19 Nov Introduction:Background Information News: Overseas Sky Post‚ 26 Mar Introduction-Definition MARRIAGE A publicly acknowledged and supported union between a man and a woman Is recognized by law: Creates rights and obligations
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inflation in Hong Kong Over the past few years‚ the prices of food have been increasing in Hong Kong. The Hong Kong Census and Statistics Department (2010) reported that the increase in food price in 2009 was relatively large. Some of the food items that experienced surges in prices included live chicken (20% increase in average retail price) and fresh beef (7% increase in average retail price). Outcries by the public have suggested that this food price inflation has had a negative impact on Hong Kong’s
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Should Public Exams Be Abolished In Hong Kong? Public examinations play an important role in a student‘s life‚ especially in Hong Kong. Nowadays‚ there is no other ways to promote into university in Hong Kong unless passing the examination. Students have to sit for 2 major public exams including The Hong Kong Certificate of Education Examination(HKCEE) and The Hong Kong Advanced Level Examination(HKALE). Should public exams be abolished in Hong Kong? This topic is a hot issue that many
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International Marketing Written Report 1 Starbucks – A Coffee Kingdom How it comes to enter into the Hong Kong market? Content Introduction ......................................................................................................................................... 1 An introduction of Starbucks .............................................................................................................. 2 History...........................................................
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GDP The gross domestic product (GDP) or gross domestic income (GDI) is one of the measures of national income and output for a given country’s economy. GDP can be defined in three ways‚ all of which are conceptually identical. First‚ it is equal to the total expenditures for all final goods and services produced within the country in a stipulated period of time (usually a 365-day year). Second‚ it is equal to the sum of the value added at every stage of production (the intermediate stages) by
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