MARKETING PLAN For an exclusive Ralph Lauren Retail outlet in Goa Prepared by Anisha Shaikh Allan Rebello CHAPTER I INTRODUCTION 1.1 Ralph Lauren Corporation is a luxury clothing and goods company of the American fashion designer Ralph Lauren. Ralph Lauren specializes in high-end casual/semi-formal wear for men and women‚ as well as accessories‚ fragrances‚ home (bedding‚ towels) and housewares. It has its headquarters in Midtown
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Abstract Ralph Lauren Corporation (NYSE:RL) is well known in the apparel clothing field. The corporation engages in the design‚ marketing and distribution of lifestyle product. This analysis paper will illustrate the current financial situation and forecast the future free cash flow based on the previous financial statement and financial data collected. These information and forecast are served for the potential investor to have a general understanding of RL Corporation and make the right choice
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Case Study Analysis One: - Polo/Ralph Lauren Corporation Nada Alrumaih Executive Summary The following report provides the results and recommended actions regarding Polo/Ralph Lauren Corporation (RL) current financial performance based on a thorough analysis and evaluation. The financial performance is compared to four other peer companies in the Retail Industry. The four companies chosen for peer comparison include Abercrombie & Fitch Company (ANF)‚ Aeropostale‚ INC. (ARO)
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Detailed Biography Ralph Lauren was born Ralph Lifshitz in Bronx‚ NY on October 14‚ 1939. His parents were both Jewish immigrants from Belarus. At the young age of 16‚ Ralph changed his last name to Lauren due to being teased by other kids at school. Ralph attended Baruch College in Manhattan‚ where he had studied business for two years. He then took a sales job at Brooks Brothers for a short time and then became a salesman for a tie company. His first breakthrough was in 1966 when he designed
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see advertisers moving closer towards the image of the ’modern man’. The modern man‚ also known as the metro-sexual man‚ can be defined as well groomed‚ health and body conscious‚ and well dressed. The deconstruction of the two advertisements‚ Ralph Lauren and Michelob Ultra‚ accentuate this image and show its influence on the male audience.
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POLO RALPH LAUREN AND LUEN THAI: USING COLLABORATIVE SUPPLY CHAIN INTEGRATION IN THE APPAREL VALUE CHAIN 1. Develop a framework to understand the collaborative supply chain issues between the three partners. (Create a flow chart to illustrate and facilitate the understanding the issues between the 3 partners). Under the Direct to Store model‚ Polo would outsource the key areas in design development and logistics to Luen Thai. This will involve closed partnerships and horizontal integration among
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SWOT ANALYSIS OF RALPH’S Submitted by Lurdes Tchinguengue Los Angeles City College Principles of Marketing (3397) November 14th‚ 2012 SWOT ANALYSIS OF RALPH’S I have decided to do a SWOT analysis of Ralph’s supermarket. It’s a well-known supermarket with a major chain in the Southern California area and the largest subsidiary of Cincinnati-based Kroger. It is the oldest such chain west of
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Marco Polo Marco Polo became famous for his many travels‚ starting with a trip to Asia that began in 1271. His book about his travels became one of the most famous travel books in history. THE BETTMANN ARCHIVE Microsoft ® Encarta ® 2009. © 1993-2008 Microsoft Corporation. All rights reserved. Marco Polo They called him “the man with a million stories.” People flocked to Marco Polo’s home to hear him tell exciting tales about his travels in distant lands. Marco Polo won fame for his journeys
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eyes are black and handsome. Other than just physical appearances‚ Polo is seemingly enthralled by all that Khubilai does. For instance he comments on the lifestyle of the Khan‚ and the intricate process of how he chooses his women. Marco Polo travelogue would have appealed to the desire of knowledge and adventure‚ which could have been found in many young men and government officials at the time. During the time that this biography was written‚ not much was known about Asia. Therefore‚ two
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Water Polo What is Water Polo? Water polo‚ or Water ball‚ is a team water sport. The playing team consists of six field players and one goalkeeper. The winner of the game is the team that scores the most goals. Game play involves swimming‚ treading water‚ players passing the ball while being defended by opponents‚ and scoring by throwing the ball into a net defended by a goalie. Water polo is very similar to handball on land. Basic Skills Water Polo is a team water activity requiring swimming
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