through a decentralize HR system. Coca cola has an International advisory council to help senior manager in making effective decision for the coke. Coca cola’s staffing follows polycentric approach for managerial positions because they "Think Globally and act locally”. Their HR policy also follows the combination of Ethnocentric as well as Geocentric approaches. This policy makes sense because this is aligned with their global strategy. Coca Cola is a customer driven company. They try to manage/expand
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19/10/2012 SESSION 1 THE GLOBALIZATION IMPERATIVE Today’s Agenda (Chapter 1) • 1. Why do we need to understand Global Marketing • 2. Globalization of Markets: Convergence and Divergence • 3. International trade vs International business • 4. Evolution of Global Marketing 1 19/10/2012 Overview • Increasingly global environment for today’s marketing manager • However‚ not a new phenomenon – The Silk Road – Trade Routes from Ancient Rome • The focus should be not the nature but
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1. Strategic IHRM frameworks and their application. The description and use IHRM‚ with a SIHRM framework to identify IHRM opportunities and challenges for international organisations operating simultaneously in countries experiencing different economic environments. When organisations go global‚ International HRM (IHRM) strategies are critical for success. IHR should participate in strategic decision making at the highest level. Strategic human resource management (SHRM) integrates an organisation’s
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based on information about domestic customers needs and wants‚ industry trends‚ economic‚ technological‚ and political environments at home. -they may compete with both domestic and overseas competition -domestic marketers tend to be ethnocentric and pay little attention to global marketing environment. -all
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International Business 1. Q: List elements of the national business environment that influence the standardization-versus-adaptation decision. Standardized is just one of a number of strategies with which firms successfully enter the international marketplace today. Standardization may not always be the most appropriate strategy‚ even. Smaller companies may also be better off adapting to local cultures and exploiting their international image to gain market share locally. Consumers in different
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could have led to interference with Coke’s operations in that country. Also‚ both countries have different ways of doing business. The United States is ethnocentric; its investors are used to taking their rules and regulations over‚ which makes it difficult because they should adapt as every country has their own rules and regulations. If a polycentric approach was used by U.S.‚ the consumers in India will react to it considering those practices are wrong and inappropriate. This could also have been
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| | | WORD COUNT: 2050 | [hrm 307 – international human resource management] | Research Question: It has been suggested that global companies ‘are chartacterized by geographical dispersion‚ demands for rationalization and differentiation‚ and cultural diversity.’ (Bratton & Gold‚ 2012) What challenges do these factors present for international HR directors when designing core HR functions such compensation‚ training‚ recruitment and selection? Do these challenges suggests that
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Review Questions for Final Exam November 2013 1. Discuss why much of the recent increase in FDI is being driven by the dramatic political and economic changes that have been occurring in many of the world’s developing nations. a. These countries are now open to FDI and companies in places that are developed want to go to places people don’t have all the products or as many of the product they sell. 2. Exporting is an attractive option for products that have a low value-to-weight ratio
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International Business Essay Exam #2 In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense? The industry that localization strategy would make sense would be the automotive industry‚ manufacturing factories‚ and I want to stay the big chain grocery stores. By these firms customizing the products they offer to local demand‚ the firm increases the value of that product in the local market. But on the downside‚ it involves
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Week Three Assignment 5. Explain when and why it is important for a company to globalize. When an organization wants to go global‚ they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a
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