IHRM Describe the mains challenges of international staffing. These years‚ international staffing has become a common setting for MNEs. Over the last decade‚ globalization and internationalization of marketplaces had brought companies to expatriate their resources on target countries and sectors. It naturally means
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income levels * Changing exchange rates * Target customers: industrial or consumer * Cultural influences * Competition Standardization versus Customization Marketers should decide about appropriate approach to adopt: a. The ethnocentric
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economic differences – Dealing with increased uncertainty‚ fear‚ and anxiety – Adapting to changes in the global environment – Avoiding parochialism Adopting a Global Perspective • Ethnocentric Attitude – The parochialistic belief that the best work approaches and practices are those of the home country. • Polycentric Attitude – The view that the managers in the host country know the best work approaches and practices for running their business. • Geocentric Attitude – A world-oriented view that
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the beer: Basically‚ it doesn’t matter who owns it. We are in a global world right now”. Do you agree? Students answers will vary based on their agreement or disagreement with this statement. Good students will introduce key words like ethnocentric‚ polycentric‚ regiocentric‚ and geocentric in their answers to describe their view of the manufacturer of beer and how they “feel” about the national origin(s) of and about the beer they drink. 2. Anheuser-Busch‚ (A-B) has long enjoyed a reputation
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MKTG 680-01: International Marketing‚ Spring 2006 Exam 2 Review Questions • • • Note: These questions are illustrative. In addition to studying this set‚ you should also consult the relevant chapters of your text and your lectures notes. Review this set and feel free to discuss with me‚ should you have any questions or concerns. Chapter 10 – Product and Brand Decisions 1. Generally speaking‚ which of the following statements is true concerning product attributes: a. Tangible product attributes
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INTERNATIONAL BUSINESS STRATEGY 72-hours Individual Case Exam 21.4.2008 – 24.4.2008 Philip Jacek Lange CPR Number: 100286-1719 Answer to Question 1: L’Oreal‚ established in 1909‚ is today the world leader among beauty companies. It employs over 60‚000 people (Company Overview‚ Facts & Figures‚ 2008) and had consolidated sales of 17063 Million EUR in 2007 (Latest Press Release Corporate‚ 2008). L’Oreal sees its mission to further the cause of beauty‚ and owns branches in Cosmetics‚ The
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2010- section- A * WHAT IS E-MARKETING? Electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing‚ Internet marketing and online marketing‚ are frequently interchanged‚ and can often be considered synonymous. E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to
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Q.1. Describe Strategic Orientation. Often companies are led into international and even global markets by burgeoning consumer or customer demands‚ and strategic thinking is secondary to “filling the next order”. But putting strategic thinking on the back burner has resulted in marketing failures for even the largest companies. The consensus of the researchers and authors in the area reveals three relatively distinctive approaches that seem to dominate strategic thinking in firms involved in international
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SUMMARY This report was written in order to identify the HRM practices of the McDonald’s chain. Moreover‚ the choice of the company‚ its market and its current global position was approached in the purpose to outline the importance of the company. The report was focus on McDonald’s to evaluate the change needed to the future regarding the current approach to HRM. Also‚ staffing issues were considering within McDonald’s as a part of any future decision on continuing global expansion. To build
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• Tracy‚ a manager at a busy warehouse‚ was slow to hire new employees‚ preferring instead to encourage improvements from his current staff. He carefully watched his other costs too‚ performing equipment maintenance on a regular basis to improve its lifespan. Tracy would best be described as a(n) _____ manager. efficient • Marie recently became a managing partner at her law firm. Though her job has changed‚ she still needs to have the necessary ______ skills to advise and review the contracts of
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