In the world of cultural studies‚ there is a balance. There is a balance‚ especially‚ in the continuum of the relationship between the concepts of cultural relativism and ethnocentrism. Ethnocentrism is defined as “a point of view that one’s own way of life is to be preferred above all others” (Rosado). This is an interesting viewpoint on life‚ contrasted by the definition of cultural relativism‚ which is the view that “values that are established by a culture are relative to the cultural ambiance
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Pg1Pg1CAVUMC05_124-157hr 10/10/07 1:41 PM Page 124 c h a p t e r 5 The Cultural Environment of International Business Learning Objectives In this chapter‚ you will learn about: 1
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mark the decline in human moral behaviour from the idealistic and peaceful Golden Age to their contemporary violent and competitive Iron Age world. Accordingly‚ the so-called noble savage is always discussed by the Graeco-Roman authors from an ethnocentric world-view wherein the spaces most familiar to them were deemed the most civilised while the places further from them become increasingly natural or primitive. In this way a reading of the noble savage is mostly negative for not only does it highlight
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easy for me to see how the flaws of the system could easily become a toxic problem and ruin the society. While watching The Truman Show‚ I did not even think that it could be a critique of western society‚ or the ‘American dream’ because of my ethnocentric view. This correlation caused me to come to the realization of how normalized I am to the flaws of capitalist society and how I perceive them as part of any normal and functioning way of
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Disneyland A World Journey 11008326 Fan Yuen Ching‚ Jane 11008350 Ho Li Shan‚ Hailey 11017368 Tang Wing Lok‚ Renee 11050438 Huang Yiyi‚ EE 13509969 Corbion Morgane Alexandra 13050044 Tong Hui‚ Anna Table of Contents Table of Contents 3 Introduction 4 The Walt Disney Company 6 Disneyland 6 Disneyland in the United States 7 Tokyo Disneyland 9 The Project 9 Behind the Miracle 10 Disneyland Paris 13 The Project 13 Mistakes over Mistakes
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inside a cultural group. There are three major causes of why ethnocentricity exists: individuals’ different life experiences‚ social and political power‚ and economic rationale. The truth is there is no one who can wholly abstain from being ethnocentric. Since it is impossible to experience the life situations of everyone in the world‚ we will always base some assumptions on life built from our existing finite life experience. It must also be noted that a worldview in which someone does not consider
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Horace Miner writes about the Nacirema‚ a culture steeped in magic and superstition. Their ways of life are portrayed as uncivilized and barbaric. The Nacirema perform rituals and rites that are strange to us here in the civilized world. The description and portrayal of this tribe make it very hard for the reader to connect or even begin to understand such a strange people. Miner starts of the article creating an atmosphere of wonderment; “if all of the logically possible combinations of behavior
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International Business‚ 14e (Daniels et al.) Chapter 2 The Cultural Environments Facing Business 1) ________ consists of specific learned norms based on attitudes‚ values‚ and beliefs of a group of people. A) Ethnology B) Civilization C) Culture D) Doctrine Answer: C Diff: 1 Skill: Concept Objective: 1 AACSB: Multicultural and diversity understanding 2) Which of the following is NOT true about cultural diversity? A) Companies may gain competitive advantages by bringing together people of
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International Business‚ 14e (Daniels et al.) Chapter 2 The Cultural Environments Facing Business 1) ________ consists of specific learned norms based on attitudes‚ values‚ and beliefs of a group of people. A) Ethnology B) Civilization C) Culture D) Doctrine Answer: C Diff: 1 Skill: Concept Objective: 1 AACSB: Multicultural and diversity understanding 2) Which of the following is NOT true about cultural diversity? A) Companies may gain competitive advantages by bringing together people of
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Long before the globalisation‚ the internet and advanced telecommunications many companies with an international orientation have applied expatriate managers - some even since the early days of international trade. The theme for this essay is critically to evaluate the reasons why international companies continue to use expatriate managers even though it is a very expensive option. The term expatriate originates from the Latin words ex patria (out of fatherland) and refers to an employee from
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