THE INDISPENSATILITY OF MARKETING IN ENTERPRENEURSHIP DEVELOPMENT Entrepreneurship Development and Small Scale Industries Course Objectives: To understand the basics of managing a business and create interest among students for starting their own business. Topics: Entrepreneur : Meaning of entrepreneur; Evolution of the concept; Functions of the entrepreneur; types of entrepreneur; concept of entrepreneurship-evolution of entrepreneurship; The entrepreneurial culture; stages in entrepreneurial
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Chapter 1 Technology -Increasing demand for knowledge workers with the skills to fully use technology -Wal-Mart: global leader of information technology innovation In 1983 Wal-Mart began to use bar codes and in 2005 they started using radio frequency identification tags because it was more efficient since they don’t have to scan physically Wal-Mart can reduce costs and can benefit and grow as a company because of technology * Ethical expectations for modern businesses * Wal-Mart’s
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Asylum Seekers- creating compassion‚ forming fear and arising anger As a result of the substantial 17‚202 boat arrivals on Australian shores in 2012‚ it’s clear that the issue of Asylum Seekers isn’t something that can be taken lightly; in fact this one issue has polarised the entire nation of Australia. Those seeking asylum are desperately fleeing from a country of fear‚ conflict and trauma in search of a new life however the recent influx and the extensive numbers of arrivals call for a strong
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TOWARDS INTERNATIONAL AND TRANSNATIONAL MANAGEMENT While universal advice cannot be given ‚ every country has to face dilemas: - in relation to time - in relationships with people - in relation to natural environment The reserach in this book shows that there are different ways to approach these dilemmas in different countries because each country has its own culture . The managers examined to make up the data base of this reaserch have two different ways of building the
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aspect of the Gende people of the Yandera village. In our culture gambling is looked down upon. However‚ for the Gende people it helps redistribute the wealth back into the economic system to those who are in need. If an anthropologist who had an ethnocentric view would walk into the Gende culture the effects could be disastrous. By taking away something as minuet to us as gambling it would quite possibly cause a huge downward spiral to their cultures overall well being. I believe that if there were
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Ethnocentrism is the tendency to look at the world primarily from the perspective of one’s own ethnic culture. The concept of ethnocentrism has proven significant in the social sciences‚ both with respect to the issue of whether the ethnocentric bias of researchers colors the data they obtain‚ and the findings from research in anthropology and sociology. Such research has revealed ethnocentrism in every culture around the world‚ based on a number reasons‚ including religion‚ language‚ customs‚ culture
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a sense‚ are naive to the world around them. While this isn’t necessarily a bad thing‚ there is a great probability that not being aware of other cultures can have a negative affect on a persons career or way of life. Someone who is considered ethnocentric judges other cultures based on their own beliefs and culture. Typically‚ they believe that their way of doing things‚ is the right way. The phrase “my way or the highway” is a phrase that fits these types of people extremely well. In the business
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Study Guide Exam 1- International Marketing CHAPTER ONE- International Marketing Global Perspective: Global Commerce Causes Peace Global commerce thrives during peacetime—trade and international marketing play an important role in producing peace Boeing Company‚ America’s largest exporter—producing a marketing of commercial aircraft and space vehicles requires millions from around the world to work together and no company does more to enable people from all countries to meet face to face
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about life and the universe held by an individual or a group. Relativistic Cultural relativism is the outlook that no culture is superior to any other culture when comparing systems of morality‚ law‚ politics‚ etc. culture Ethnocentric culture Ethnocentric culture is an affinity to think that one’s cultural group is centrally significant‚ and that all other groups are considered in relation to one’s own. Culture universal The culture prevalent in the world. Culture and Reality
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Charles Martin Case Study February 7‚ 2014 The Charles Martin in Uganda case study shows where companies can have differing opinions with their manager who is managing operations in a distant land. The values and normal tendencies of a company can sometimes be interpreted much differently by the manager in the international country. In this example‚ we will look at how Charles Martin dealt with cultural differences of Uganda and the United States based Hydro Generation (HG) Company. On the surface
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